The Birth of Montclair

The 1920s were economic boom years in the United States and California.

Economic growth was fueled by the general post–World War I recovery and oil discoveries in Los Angeles and, most notably, the automobile’s widespread introduction.

Oakland expanded during the 1920s, flexing enough to meet the influx of factory workers.

Between 1921 and 1924, 13,000 new homes were built in Oakland, more than 1907-1920.

Many of the large downtown office buildings, apartments, and single-family houses still standing were built during the 1920s, reflecting the architectural styles of the time.

Moraga Road District

After running a contest in Oakland Tribune in 1919, Montclair was the name given to the new area. You can read more about that here: Sunalta or Montclair?

Montclair Opens

They sold $460,000 worth of property in Montclair during the first year.

Her First Birthday

Where is Montclair?

Today, Montclair covers a much larger area. It includes the neighborhoods (or tracts) of Pinehaven, Merriewood, Fernwood, Glenwood Glade, Forest Park, Montclair Highlands, and  Piedmont Pines.

During the first years of the 1920s, much money and effort went into selling property in Oakland, whether through free houses or lot giveaways or providing car service to the sites from downtown (just 15 minutes away). The Realty Syndicate even provided buses ( see The First Bus lines in Oakland ).

I thought I would show you some clever ads from the Oakland Tribune and the San Francisco Chronicle.
In the months leading up to the day Montclair went on sale, they ran small teaser-type ads all through the paper.

Teaser Ads

What is Montclair?

Armistice Day 1920 in Montclair

The End