The Rabbit Hole

I started this blog because I have collected so much information on the history of Oakland that I couldn't wait to share.  Post in Facebook groups wasn't the correct outlet for me.  I love sharing what I know and reading what others share.  But things get lost on Facebook. So, I started this blog (with the …

Montclair is…

The birth of Montclair The 1920s were economic boom years in the United States as a whole, and in California in particular.  Economic growth was fueled by the general post–World War I recovery, as well as oil discoveries in Los Angeles and, most notably, the widespread introduction of the automobile. Oakland expanded during the 1920s, …

The Ward-Way – Homes by Montgomery Wards

In the 1940's Montgomery Wards through it's building services department sold pre-fab homes to be built by local contractors.  They would supply everything necessary to build your home. "The Ward Way method of building and furnishing is a simplified system of obtaining built to order home,"  states Ralph Jarvis  Ward-Way representative - Oakland Tribune Oct 27, 1940 …

Merriewood

Merriewood is a section or neighborhood of Montclair District of Oakland.   The Realty Syndicate were the exclusive agents selling the tract.  It first went on sale in 1924. Oakland Tribune stated that there was no other tract in Oakland can offer such a "combination of magnificent view and a comfortable home"   The ad went on …

Montclair Observation Tower

The Montclair Observation Tower was a two-story tower built by the Realty Syndicate in 1925 to help sell homes in the newly opened area of  Montclair Highlands. "The new observation tower in Montclair Highlands is open to the entire public of the San Francisco Bay district .. With the aid of the telescope and field glasses you could view the …

Montclair Highlands – Top of the World

Montclair Highlands was one the earlier subdivisions in Montclair.  Located in the hills back of Piedmont and just above Montclair's Business district or the "Townsite" as locals called it in 1925. "Montclair Business Center as the name indicates is the tract opened as a community trading district".   Oakland Tribune May 17, 1925 "Montclair Highlands is separated …