A tour of six modern furnished homes was opened for inspection on Sunday, August 13, 1939. The houses were in Berkeley, Moraga, and Oakland. I will highlight the two places from Oakland.
Oakland Tribune August 13, 1939
Lincoln Highlands
Oakland Tribune Aug 27, 1939
Harmony Home
2700 Alida Street
1939
$6750 up
Lincoln Highlands
Irwin M. Johnson – architect
W.H. Wisheropp – owner and builder
H.G. Markham – realtor
Oakland Tribune Aug 1939
Harmony Home was one of several homes constructed in Lincoln Highlands in 1939. It is located on Alida Street at the top of Coolidge Avenue.
The compact plan included a large living room, a dining room, a kitchen with a breakfast nook, a tile bath with three bedrooms, and an informal den with access to a double garage.
Oakland Tribune August 20, 1939
Oakland Tribune August 27, 1939
In less than a month, over 12,000 had toured Harmony Home.
Before the opening of Hempstead House in Sheffield Village, the H.C Capwell’s Company created a full-scale floor plan model wholly furnished in the furniture department on the fourth floor of their downtown store.
Prominent real estate companies and builders in Montclair held an “open-house” week during the Oakland National Home Show held October 22- 30, 1937. Oakland Tribune Oct 22, 1937
A while back, I was doing a simple search on buildings in Montclair. I came across this article (posted below) from 1962, with the attached photo. It was about the destruction of the building that was to be replaced with a new $125,000 building. The new building was called the Eberhart Building.
Of course, I needed to learn more about the building that was now just a pile of rubbish, as seen in the photo above.
Location of the building – google maps
The photo above shows the structure as it looks today. In researching the address, I found that the real estate firm Winder and Gahan first occupied the site in 1938.
According to the article from 1962 – In 1921, a group of real estate men stood with “high hopes” in front of a small Spanish-style stucco building that looked entirely out of place in the open fields of the Montclair District.
“There was just a building with a sign “tract office” on it, the open fields and a dusty, narrow road in in front of it.”
This is probably how Montclair looked when that group of men stood in from of the building “with high hopes.” I don’t think they were standing in front of the same building demolished in 1962, as noted in the article. Unless it is one the right, and they moved it and changed its style?
Sales offices of real estate brokers and home builder Cos Williams 6501 Moraga Photo c1921 by Cheney Photo Advertising F-2830 Oakland Public Library, Oakland History Room.
Cos Williams office is the small building on the left in the above picture. The street going uphill is La Salle Avenue. The address was 6501 Moraga Avenue.
Oakland Tribune Oct 31, 1925
New Real Estate Firm in Montclair
In 1933 A.H. WInder opened an office at the corner of Moraga Avenue and La Salle Avenue. The address was 6500 Moraga Avenue.
Oakland Tribune Sept 24, 1933
Winder was the exclusive sales agent for the Forest Park extension and Shepherd Canyon Park.
I bet you are wondering what this has to do with the building at 2070 Mountain Blvd. Trust me; it will all make sense soon.
In 1936 A.H. WInder and J. J. Gahan formed a new firm called “Winder & Gahan Corporation.”
Oakland Tribune Sep 24,1936
New Location Announced
“With the expiration of their present lease at 6500 Moraga Avenue,” states A.H.Winder, “we will build a new office on the on the recently -acquired site, using a frontage of 72 feet on Mountain Boulevard”
Oakland Tribune Oct 1937
Oakland Tribune Oct 24, 1937
In 1937 the real estate firm of Winder and Gahan announced the recent purchase by the firm of a piece of land (Block “H”) in the heart of the business district, near the intersection of Moraga Avenue and Mountain Boulevard.
Block H – 2070 Mountain Blvd
The Heart of Montclair Business Center
Oakland Tribune Feb 25, 1940
Winder & Gahan moved into their new office at 2070 Mountain Boulevard in November 1938.
Oakland Tribune Mar 05, 1939
It would eventually be the home of Eberhart Realty. I am not sure exactly when they moved to 2070 Mountain Boulevard.
Oakland Tribune May 20, 1962
2070 Mountain Blvd Google maps
My Research
Montclair from 1935 Courtesy East Bay Regional Park District.
The above picture shows “Block H,” an empty piece of land (the small triangle). In 1938 Winder & Gahan built their new offices there. That small building would be there until 1962. It was destroyed by a bulldozer, as noted in the first article I posted above.
Maybe they moved the other building in the photo from 1921 and updated, enlarged, and added stucco. The more I looked at photo
6466 Moraga on the right
I think the building on the right is the oldest in Montclair now and in 1962 it one of least two buildings that were from the 1920s. I do think after looking at the picture from the 1920s that it is quite possible that it the same building that was moved and became the Winder offices.
The grey building on the left is probably from that same era.
