The above photos are from a brochure by Frank K Mott, showing some of the features of Grand Avenue Heights from 1907.
“Grand Avenue Heights enjoys the finest climate in Oakland (and that means the best in the State). It is the greatest place in the world for children who can sleep out upon the sleeping porches 365 nights in the year.”
Over 3,000 people attended the opening day sale, and they sold between $50,000 and $79,000 in lots that first day. The average lot was about $2000 with $300 down and $25 a month.
“It is between the two most fashionable residential districts in the county – Adams Point and Piedmont”
Worden, W. E., and Frank K. Mott Company. Some Features of Grand Avenue Heights (by the park): the Park And Boulevard Residence District of Oakland. Oakland, Cal.: Frank K. Mott Co., 1907. Haiti Trust
A bit more history of the display or model homes in the Piedmont Pines neighborhood. There seems to be a lot of information on these homes, and local architects (now famous) designed many.
Spanish View Home – Ascot Lane
“The Spanish View Home is completely equipped with the latest ideas in modern home construction”
Oakland Tribune 1932
The Spanish View Home and the one next to it were designed and built by Thomas Sharman.
Oakland Tribune June 26, 1932
“Spanish View Home” 31 Ascot Lane – Google Maps
Architectural Prize Home – 1933 – Unknown Location
I haven’t been able to locate the address of this house. If you recognize it, please let me know.
Oakland Tribune November 19, 1933
The Architectural Prize Display Home was designed by Miller & Warnecke. The design was chosen from among 19 individual plans submitted by 11 different architects during a competition in the spring of 1933.
Oakland Tribune December 10, 1933
It opened in December 1933. Thirty-nine hundred and eighty-five visitors walked through the home on its opening day, and by the end of the first two weeks, over Seventy-five hundred people had visited the house.
The home was created with these three principle points:
Moderate in price -well within the means of the average family.
It had to fit the site in Piedmont Pine and take full advantage of the contour of the lot, the size of the lot, the view, and the trees.
It had to set a standard for the future homes to be built in the area.
Miller & Warnecke had this in mind when they designed the home.
Oakland Tribune Dec 1933
There are seven large rooms, including the rumpus room or recreation hall, in the basement. The living room, dining room, and kitchen are on the patio level. The bedrooms are elevated a half story above the living room.
Oakland Tribune November 26, 1933
The home was furnished by Breuner’s of Oakland, and L’Hommedieu were the selling agents.
Smith Reserve was a subdivision in Montclair and is now called Piedmont Pines.
Smith Reserve is located at the top of Park Blvd with borders on Shepherd Canyon and Joaquin Miller Park and up to Skyline Blvd.
Smith Reserve Opens
The Realty Syndicate announced in May of 1926 that they were putting 300 acres in the hills behind Piedmont for sale. TF.M. Smith once owned the land.
Page from 1928 Brochure of Smith Reserve courtesy of Chris Treadway
“Smith reserve is the most beautiful tract of land opened by the Syndicate Company”
Oakland Tribune
Oakland Tribune May 23, 1926
“Much of the beauty of Smith Reserve is due to the varied groupings of oaks, ecualyptus and pine trees which cover the entire tract. The different shades of green, together with the variety of sizes and shapes of these trees afford an almost endless variety of choice to people in search of unusualsettings for distinctive homes.”
Oakland Tribune
Huge Sales!
In July of 1926, two months after the subdivision was open, the Realty Syndicate reported nearly $250,000 in sales. They also said a bus transportation system would be implemented, connecting with both local and San Francisco electric lines. – Oakland Tribune, July 18, 1928.
“Scenic Beauty”
Oakland Tribune 1926
Oakland Tribune May 30, 1926
S.F. Examiner Sep 4, 1926
S.F. Examiner Oct 28, 1928
“The Princely Estate of F.M. “Borax” Smith”
“Selected years ago by F.M. “Borax” Smith as a private estate when thousands of acres of the finest residentioal property in the East Bay were owned by him, Smith Reserve was set apart for eleborate development.”
Oakland Tribune
1912: Map of Oakland and vicinity published by the Realty Union, compiled from optical and other data by T. J. Allan; T. R. Morcom
Smith built Arbor Villa on the site further down on Park Blvd.
Arbor Villa estate, as seen from across Park Boulevard
Camp Dimond
In 1919, 25 acres of the Smith Reserve were sold to the Oakland-Piedmont Council of the Boy Scouts of America for a camp. It was calledCamp Dimond and was in use from 1919-1948.
In 1948 the Oakland Public School district took over the land and built Joaquin Miller Elementary and Montera Junior High Schools.
Bus Service
In July of 1928, the Realty Syndicate inaugurated a regular bus service into Montclair Highlands and Smith Reserve from the terminal at Moraga Ave and Hampton Road ( now La Salle Ave.) The buses had a regular schedule but alternated their run. It would go to Smith Reserve first on one trip and go to Montclair Highlands first on the next trip.
S.F. Examiner Jul 28, 1928
In Smith Reserve
In September of 1928, they broke ground for two new Spanish-type homes ranging from $10,000 to $15,000 in building costs. Architect Hamilton Murdock completed plans for four additional homes with three more on the drawing board. They embraced various types of architecture. Two of the homes were of the modified Spanish hacienda type with balconies overlooking the Eastbay and the Golden Gate.
S F Examiner Apr 14, 1929
One of the homes started in 1928 was the residence of G.O. Thomas. This h me was Spanish in style and was to cost $20,000.
S.F. Examiner Apr 13, 1929
The Harry S. Stockman is a nine-room English-type home that cost $25,000 to build. The house has a panorama view of the hills, Eastbay, and landscaped grounds and is at 5640 Castle Drive at Mountain Gate.
It is located where Foothill Blvd meets Trask Street and 55th Avenue. 55th Avenue was formally called Central Avenue, and Foothill Blvd was often referred to as the Scenic Boulevard. Central Terrace also includes Ruth Avenue, Laverne Avenue, El Camille Avenue, and Kingsland Avenue. The area now is considered to be an extension of Maxwell Park or the Fairfax District, depending on who you talk to.
Mutual Realty Co.’s Central Terrace office,
Foothill Boulevard at 55th Avenue and Trask Street looking north
Cheney Photo Adv. Co., photographers. C 1912
Oakland Public Library, Oakland History Room.
Brochure for Central Terrace
The Mutual Realty Company put the Central Terrace Subdivision on sale in April of 1912. The agent was Fred T. Wood, who later took over the project. Then they added the Central Terrace Extension and Scenic Park Knoll
Earth Sciences and Map Library,
The University of California, Berkeley -Cadastral map. Historic Maps of Bay Area
“Central Terrace is surrounded by modern schools and educational institutions of the very highest standard, the John C. Fremont high erected at the cost of $140,000, the Melrose School, the W.P. Frick School and the Lockwood Grammar School and the famous Mills Seminary for young ladies, all are within short walking distance from any part of Central Terrace”
Storybook firehouse on Moraga Avenue in the Montclair
Circa 1934
Oakland Public Library, Oakland History Room.
The photo below is overlooking the area that is now Montclair Elementary School, and in the distance, you can see the intersection of Thornhill and Mountain Blvd and the Women’s Club.
Tracks for the Oakland, Antioch and Eastern Railway
(later Sacramento Northern Railway) in Montclair
Circa 1925
Oakland Public Library, Oakland History Room.
Then
LaSalle Avenue looking down the hill towards Mountain Boulevard
Montclair Real estate offices and trolley depot in view.
circa 1927
Oakland Public Library, Oakland History Room.
Now
Looking down LaSalle Ave towards HWY 13 – Google maps
The photo below is probably on LaSalle Ave from Mountain Blvd. the small building is where Highway 13 is now.
Sales offices of real estate broker and home builder Cos Williams in Montclair –
circa 1925 Eston Cheney, photographer.
Oakland Public Library, Oakland History Room.
The photo below is probably taken from where Highway 13 is now. Off in the distance is the Sacramento Northern Station. Located at what is now the top of LaSalle Ave, as seen in the above photos.
Graded and staked lots in the undeveloped Montclair
Signs for the Cos Williams Montclair sales offices
circa 1925
Eston Cheney, photographer.
Oakland Public Library, Oakland History Room
Then
Northeast corner of Mountain Boulevard and Medau Place
Fred F. Chopin on Montclair Realty Co.
circa 1950
Oakland Public Library, Oakland History Room.
Now
Corner of Mountain Blvd and Medau Place – Google Maps
Then
Sidewalk construction on Mountain Boulevard near Antioch Street Montclair
Circa 1958
Oakland Public Library, Oakland History Room.
Now
Looking Up Mountain Blvd. Google Maps
Then
Construction Scout Road and Mountain Boulevard in the Montclair
circa 1955
Oakland Public Library, Oakland History Room.
Now
Scout Road and Mountain Blvd – Google Maps
The photo below is overlooking the area that is now the intersection of Oakwood and Thornhill Drives. Showing houses on Oakwood Drive
Looking out towards the bay from near the ridge-line above the Montclair
Several winding dirt roads and homes in view.
circa 1930
Eston Cheney, photographer
Oakland Public Library, Oakland History Room.
Wickman Havens Real Estate Company opened Havenscourt in 1912. Within the 170 acres of Havenscourt are 21 miles of streets and sidewalks.¹
SF Call April 13, 1912
The official entrance was at Havenscourt Blvd and East 14th Street, with a pergola and a gazebo. The Havenscourt station and business district were located on Havenscourt Blvd and Bancroft.².
Photo by Cheney Photo Advertising – Oakland History Room
The entrance to Havenscourt
Havenscourt Blvd at Bancroft looking towards Frick School
Two Schools, 17 Acres Playground, a Civic Center, and a train station
67th Avenue between Arthur St and Avenal Ave
Then and Now – Above and Below
Looking south on 66th Street from Arthur St
Looking south on 65th Ave from Arthur St
All photos were taken by Cheney Photo Advertising Company and are from Oakland History Room or OMCA.
Rolling Hills of Oakmore circa 1920’s – Oakland History Room
Natural beauty abounds in the 150 acres of wooded, rolling hills that comprise the Oakmore District or Oakmore Highlands. The Walter H. LeimertCompany laid out the subdivision with wide streets and ample sidewalks. See Oakmore Highland History
The Leimert Bridge was designed in 1926, by George A. Posey, to safely accommodate vehicle traffic, Park Boulevard Streetcars, and pedestrians.
The Leimert Bridge during construction and in 1926, Photo by Cheney Photo Advertising
The original subdivision was bordered by Sausal Creek and Dimond Canyon. During the initial sales period, sound design was promoted through a model open house program called the ‘Oakmore Home Ideal’ where buyers could visit a custom home designed by local architects Miller & Warnecke.
Later, in 1934, The Leimert Company teamed with the Oakland Tribune and Breuner’s FurnitureCompany to furnish a demonstration model home that drew 8,000 visitors in three weeks.
Oakland Tribune June 28, 1934
The following year another Breuner’s furnished house was nicknamed “Golden Windows” to highlight the extensive use of glass on the view side of the home and the commanding views from the subdivision.
Oakland Tribune August 1934
Real Estate Developer: Walter H. Leimert Company
Contractors: Park Boulevard Company
Property Managers: Mitchell & Austin
150 Acres, 4 tracts 440 lots
Sales began in October 1926
Photos
Aerial view of upper Dimond Canyon and surrounding, still mostly undeveloped, neighborhoods, Leimert Bridge visible in the foreground. – 1926-1936 Oakland History Room
Aerial view of Dimond Canyon – 1926-1936 – Oakland History Room
Broadway Terrace @ Ostrander St. Photo from Oakland History Room.
College Pines is located at the corner of Broadway Terrace and Harbord Drive location(formally Edith), just past the Claremont Country Club. The name of College Pineswas chosen because of the close proximity to the College of the Sisters of Holy Names, a new High School.
Harbord Drive and Broadway Terrace in 1933 – Oakland History Room Photo
Broadway Terrace and Clarewood Drive in 1933 – Oakland History Room photo
The homesites front on along Harbord Drive for about a half-mile or more. The lots were priced at $27.00 per foot. A forty-foot lot would cost $1075.00, with a low down payment and easy terms. Sold by the Claremont Pines Corporation and later Michell & Austin.
Oakland Tribune June 1932
Holy Names Central High School was built on Harbord Drive and opened in 1934.
Display Homes
In December of 1933, the first display home opened at 4339 Harbord Drive. The house had eight rooms with two baths and a 14 x 32-foot rumpus room, and
“pleasing features galore.”
Oakland Tribune Dec 1933
The house was priced at $6850 and was recently sold in 2016 for $1,360,000.
Oakland Tribune Dec 1933
In September of 1934, another display home was opened at 4347 Harbord Drive. The green and white wood and brick cottage and two bedrooms and a den or nursery, and a large playroom. The house was priced at $6500, with just a $75 down payment and $75 a month. The home recently sold for $825,000 in 2012.
Oakland Tribune Sept 1934
Misc. ads for homes
Update:
The stone pillar is still there at the corner of Broadway Terrace and Ostrander Street.
Broadway Terrace and Ostrander St 2018 – Photo from Google Maps
I grew up in the Montclair District of Oakland, CA. I attended Thornhill Elementary School, Montera Junior High, and Skyline High School and spent some time at Merritt College.
My childhood home in Montclair
I lived in Montclair until I was a young adult, and since then, I have lived by Lake Merritt, in the Fruitvale District, on Piedmont Ave, the King Estates Area, and now the Laurel District.
I have been an Oakland history buff since attending an Oakland Heritage Alliance Tour of the Fernwood Neighborhood in the Montclair District of Oakland in 1984. On that tour, I learned a train (Sacramento Northern) ran through Montclair in the early 1900s, and people lived in the area as early as the 1860s and have been hooked ever since. Since then, I have spent a lot of time looking into Montclair’s history, and I have learned a lot. This will be the best way to get it out of my head and onto paper.
2018. I started this blog because I had collected so much information on Oakland’s history that I couldn’t wait to share it. Posting in Facebook groups isn’t the best outlet for me. I love sharing what I know and reading what others share, but things get lost on Facebook.
I got started with the help of my dear friend Phil, and I was off and running. It should be easy, I say to myself, because I had already laid out actual pages and everything I wanted to say.
But it wasn’t.
I tend to get bogged down in the details, worry about getting my facts correct, and find it hard to find a happy medium between too much and too little. So, this is a work in progress, so bear with me.
I hope you will enjoy history as much as I do!
Down The Hole, I Go
But I have strayed from the topic of this post. When researching one thing, you often find something else that has nothing to do with what you are looking for, but it piques your interest. That happens to me a lot.
You might know this as the “Internet rabbit hole” you see when you research one thing and then accidentally go to Wikipedia, and then you are trying to find out what happened to Jimmy Hoffa. That is it in a nutshell.
One rabbit hole I get sucked into often is I will see a picture like this one and want to know more about it.
Oakland Tribune Apr 2, 1911
Location
Is it still there?
Those two things can be challenging as the location is sometimes vague and wrong. Sometimes, the area is correct. When looking up the house, I wonder who it was built for. Were they famous or rich, maybe both?
I have already added many homes I found while down the rabbit hole.
Some are from long ago and long gone, but some are still there. This information is based on clippings, newspapers, and photos. It may not be accurate, as address numbers have changed, and locations are often vague.
Maroon – Still there Black – Gone Yellow – Landmark Green – Berkeley Purple – Piedmont Red – Questions – researching
I still have many pages in the works; I must get myself out of this hole.
