The Ward-Way – Homes by Montgomery Wards

Oakland Tribune Apr 28, 1940

In the 1940’s Montgomery Wards, through its building services department, sold pre-fab homes to be made by local contractors.  They would supply everything necessary to build your home.

“The Ward Way method of building and furnishing is a simplified system of obtaining built to order home,”  states Ralph Jarvis  Ward-Way representative 

Oakland Tribune Oct 27, 1940

 

I found information on ten or so homes built “The Ward-Way.”   I am basing this solely on what I see in the Oakland Tribune.  So, with that in mind, my list might not be perfect due to errors in the paper.  I am not perfect, either.   If possible, I have included a picture of the house as it is today.  All these homes were built in 1940.

Oakland’s Home Built The Ward Way

  • 4225 Lincoln Ave – Lincoln Highlands
  • 4215 Lincoln Ave – Lincoln Highlands
  • 3598 Lincoln Ave – Upper Dimond
  • 3917 Whittle Ave – Upper Dimond
  • 3001 Logan – Meadow Brook Fruitvale
  • 1991 Magellan Dr. – Montclair Highlands
  • 6024 Leona St – Leona Heights
  • 9909 Murillo Ave – Oak Knoll
  • 7879 Michigan Ave – Eastmont Hills
  • 2227 85th Ave – Castlemont
  • 1615 82nd Ave  – Webster

Here are a few:

4225 Lincoln Ave

4225 Lincoln Oakland_Tribune_Sun__Jun_9__1940_

3917 Whittle Ave

1991 Magellan

9909 Murillo Ave

Oakland Tribune Oct 27, 1940

7879 Michigan Ave

2227 85th Ave

1615 82nd Ave

1615 82nd ave
Google Map

6024 Leona St

The End

Merriewood

Merriewood is a section or neighborhood of the Montclair District of Oakland.   The Realty Syndicate was the exclusive agent selling the tract.  It first went on sale in 1924.

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Oakland Tribune Yearbook 1926

Oakland Tribune stated that:

no other tract in Oakland can offer such a combination of a magnificent view and comfortable home”   The ad went on to say, it is so pleasant and healthful with trees all around and birds singing away –Great for youngsters”  October 1925

Lots in Merriewood were selling for as little as $1750 and as much as $2450 for a completely finished home.  $30 a month with interest.

 What your money bought in the 1920s:

  • Large lot wooded and clear
  • Well built roomy house
  • Variety of floor plans
  • Gas, lights, water, paved streets
  • Fast local and San Francisco transportation

Public Stairways

The Merriewood Stairs are divided into two sections the Lower Merriewood stairs (from Thornhill Drive to Marden Lane to Merriewood) and the Upper Merriewood stairs (from Merriewood Drive to Valley View Road to Merriewood again). Merriewood Stairs _ Oakland Local Wiki.

Street Names

In Merriewood, there is a group of streets named for the signs of the Zodiac. The streets are Aquarius Way, Capricorn Ave, Leo Way, Taurus Ave, Uranus Ave, and Virgo Rd.  There are small cluster streets named in honor of Robin Hood. They are Nottingham Dr., Robin Hood Way, and Sherwood Dr. Street Names Oakland Local Wiki

Various Clippings from the Oakland Tribune

From the Oakland Tribune 1924

First Model Home

The first model home was located on Thornhill Drive and Grisborne Ave.  The address was 5815 Thorn Road (now Thornhill Drive).  It served as the model home and tract office for Merriewood.  Later it was the offices of  Phil Hearty, who sold real estate in Montclair for years, he also was involved in the development of many tracts in Oakland.

It is now the home of Montclair Community Play Center, which has served Oakland since 1933. Montclair Community Play Center

Model Home 5815 Thorn Road Oakland Tribune Sep-Oct 1924

Various Homes in Merriewood Oakland Tribune 1924-1927

Many of the old houses on Merriewood Drive were built as vacation cabins, and several retain their original clapboard siding: 5574 (1924), 5826 (1925), 5844 (1925), 5857 (1925), and 5876 (1926). An Architectural Guidebook to San Francisco and the Bay Area

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Montclair Observation Tower

The Montclair Observation Tower was a two-story tower built by the Realty Syndicate in 1925 to assist with the selling of homes in the newly opened area of  Montclair Highlands.

Montclair Observation Tower 1925 - Oakland History Room
Montclair Observation Tower – Montclair Highlands 1923 –  Oakland History Room

Every night the Observation Tower was illuminated by the Idora Park searchlight – “the most powerful searchlight in the world.”

“On a clear day, it is said you could see points as far away as the Farallon Islands.” 

Oakland Tribune June 25, 1925
Oakland_Tribune_Sun__Jun_21__1925_
Oakland Tribune  June 25, 1925
Oakland Tribune August 16, 1925
Oakland Tribune Jun 21, 1925

The tower was still standing in July of 1929. I don’t when the tower was removed. I have heard that the was heavily damaged in a late-night fire in 1929 or 1930. But I have no proof.

Location of the tower

The tower (yellow arrow) is seen in this 1929 aerial By Fairchild

Montclair in 1928 Fairchild Aerial with arrow jpg

Near the intersection of Asilomar Drive and Aztec Way.

observation tower

The End