This is an updated post to one I wrote in 2019. Enjoy!
A news cinema or newsreel theatre is a cinema that specializes in continuously showing short films and occasionally features films.
The Newsreel Theater opened in October 1939; before that, it was the Franklin Theater (not to be confused with the other Franklin Theater.)
Oakland Tribune October 1939
The Franklin Theater was originally the Bishop Playhouse (later called the Fulton), which opened in 1915.
Bishop Playhouse on Franklin Street in Oakland, California. DATE:1919 Oakland Public Library, Oakland History Room.
In 1935, the Fulton Theater (formally Bishop) reopened as the Franklin, a motion-picture house taking its name from the previous Franklin, which had closed down.
The Newsreel Theater closed and transformed into the Telenews Theatre and opened on July 18, 1941
Oakland Tribune July 18, 1941
The theatre was the first to include local newsreel stories in the regular week’s program. Each program or show comprised fifty news events, including the “Ringside Seat to World War Two” series with Regan McCrary.
During the opening week, they showed a “Salute to Oakland,” a film on Oakland’s industrial, civic, and community life. The film showed the new Woodminster Amphitheater, Lake Merritt, Mills College, Oakland’s High Schools, and City Hall.
Oakland Tribune July 18, 1941
The lobby included a large “Progressive War Map,” updated daily. Twelve clocks showed the current time in cities throughout Europe, America, and Asia, and a teletype machine was also in the lobby.
Oakland Tribune July 18, 1941
Franklin Theater Once Again
When Telenews took over the Fox News Theater’s operation on Broadway in 1943, this theater became the Franklin once again and showed first-run movies.
The theater went dark in 1951 and was demolished to make room for an office building.
Oakland Tribune April 19, 1953
Fox News Theater on Broadway
“Fox Offers Timely Topics in Modern Show House.” – Oakland Tribune July 5, 1942
Located at 1906 Broadway, the 552-seat Fox News Theatre opened on July 3, 1942.
S. Charles Lee, a theatrical architect, designed the Fox News Theater.
The lounges were designed for convenience and luxury. An “electric eye” operated the magic fountain, eliminating manual operation.
Oakland Tribune July 1942
The Fox News Theater had a studio in the downstairs lounge, which broadcast vital news programs and topics of the day on the KQW CBS outlet.
Screenshot
Telenews took over the operation on April 30, 1943. The theater was renamed The Broadway Telenews Theater.
Newsreel Theatre on Broadway
In July 1941, the Oakland Tribune announced that Oakland would have a Newsreel Theater, a sister to the one in San Francisco.
Oakland Tribune 1942Screenshot
The 300-seat theater had spacious lounge rooms, which provided accommodations for writing letters, holding business conferences, reading the latest newspapers and magazines, etc.
The building first housed the Regent Theater, later the Regent Photo Theater.
Broadway at 12th circa 1917 – showing the Regent Theater. Photo by Cheney Photo Advertising
In the mid-1950s, the Newsreel (The Regent) was renamed the Peerlex. The Peerlex offered three action hits for 50 cents.
By 1972 the Regent was rechristened the Pussycat Theater showing XXX adult movies.
The city of Oakland acquired the theater by eminent domain in 1987.
Originally called “The Famous Clothing Company.” Later it was renamed “Smith’s Money-Back Store and Money-Back Smith.” You probably knew it as Smith’s Department Store.
William Smith founded the first store in Oakland in 1885 (according to the Oakland Tribune)
Unique Nickname
“Money Refunded If Goods Are Not Satisfactory.”
Oakland Tribune
Willam “Money-Back” Smith
His friends, relatives, neighbors, and patrons were so used to the policy of ‘money-back” being associated with William Smith that became his nickname.
First Store
The first store was on Broadway, between 7th and 8th Street, later moving one block to 9th Street.
Brilliant Opening
Oakland Tribune
The Famous Clothing Company proprietors held a grand opening reception on March 16, 1892, at 909 and 911 Broadway.
The Berkeley Gazette March 18, 1904
In 1896, Smith chose a new location at 10th and Washington, where the firm remained until 1912.
They then moved to 12th and Washington, which was enlarged and modernized several times.
1935-Blake Estate Co. building (the Blake Block) W. F. Woolworth, Money Back Smith inM.L. Cohen Co., photographers, for Downtown Property Owners Association, Inc. :Permission to use this image must be obtained from the Oakland Public Library, Oakland History Room.
Another New Location
Circa 1933 – M. K. Blake building (the Blake Block), southwest corner of 12th Street and Washington Money Back Smith in view. M.L. Cohen Co., photographers, for Downtown Property Owners Association, Inc. Oakland Public Library, Oakland History Room.
By 1912 the store was located at 12th and Washington Streets, and it was called “Money-Back Smith.”
Circa 1935 -M. K. Blake building (the Blake Block),.12th and Washington Money Back Smith in view. Downtown Property Owner’s Association. Volume 4. . M.L. Cohen Co., photographers, for Downtown Property Owners Association, Inc.
“Charge It” Plan
Oakland Tribune 1940
Breaking all precedents, Money-Back Smiths had for 54 years had a “cash only” policy offered a liberal 90-day charge plan. The plan had no downpayment, no interest, and no carrying charge.
More than 10,000 Eastbay residents opened accounts in the first six months.
“Charge it!”
They made the term “Charge it” a common word in the vocabulary. Smith declared September 27, 1940
55th Anniversary
“Founded back in 1886 – literally the horse and buggy days of the city, the store has grown with Oakland.”
Oakland Tribune September 27, 1940
“We Couldn’t possibly cut a birthday cake large enough for all the of our customers, and so were cutting prices instead.”
Expansion
Blake Block [ SW corner of 12th and Washington. Creator/Contributor:Cohen, Moses L., 1884-1975. Downtown Property Owners Association (Oakland, Calif.). Date:1944
In 1941 the store embarked on a program of remodeling and expansion that doubled its size. Two additional floors were added, which gave them three floors for selling merchandise.
Oakland Tribune Dec 1951
In 1945, the store acquired 30,000 Sq.Ft. of additional space in the Blake Building on Washington Street.
M. K. Blake Estate Co. building (the Blake Block), southwest corner of 12th and Washington Streets. Smith’s in view. – 1949, Jun. 27 . Camera Corner, photographers, for Downtown Property Owners Association, Inc. RIGHTS:Permission to use this image must be obtained from the Oakland Public Library, Oakland History Room.
First Western Bank Building
Oakland Tribune 1955
In 1955 the old Henshaw Building at 14th and Broadway, built-in 1891, was demolished. The Henshaw building housed the MacDonough Theatre, one of Oakland’s first legitimate showhouses.
The First Western Bank Building was completed in 1958.
I thought I would show you a little “Then and Now” images for downtown Oakland.
Enjoy!
Washington St – West Side from 7th and 8th
The 1896 Illustrated Directory of Oakland, California – https://localwiki.org/oakland/The_Illustrated_Directory_of_Oakland%2C_CaliforniaWest side of Washington Street between 7th and 8th Streets. Hersh’s Apparel, Grutman’s Army and Navy Store in view. DATE: 1955 Downtown Property Owners Association, Inc., photographers. RIGHTS:Permission to use this image must be obtained from the Oakland Public Library, Oakland History Room.Google MapsSouth side of 8th Street between Washington and Clay Streets. Drug store and pharmacy in view. DATE: 1958, Mar. Downtown Property Owners Association, Inc., photographers. RIGHTS:Permission to use this image must be obtained from the Oakland Public Library, Oakland History Room. FILENAME/TITLE:ohrphoto.dpoa1.050Google Maps
Washington Street West Side from 8th to 9th
The 1896 Illustrated Directory of Oakland, California – https://localwiki.org/oakland/The_Illustrated_Directory_of_Oakland%2C_CaliforniaWest side of Washington Street between 8th and 9th Streets. TV Tradin’ Post, Brick’s in view. DATE:1955 Downtown Property Owners Association, Inc., photographers. RIGHTS:Permission to use this image must be obtained from the Oakland Public Library, Oakland History Room.Google mapsWest side of Washington Street between 8th and 9th Streets. Oakland Household Co. in view. DATE: 1955 Downtown Property Owners Association, Inc., photographers. RIGHTS:Permission to use this image must be obtained from the Oakland Public Library, Oakland History Room.Google Maps
Ninth Street – North Side from Washington to Broadway
The 1896 Illustrated Directory of Oakland, California – https://localwiki.org/oakland/The_Illustrated_Directory_of_Oakland%2C_CaliforniaNortheast corner of 9th and Washington Streets. Arlington Hotel in view. DATE :circa 1937 SIZE M.L. Cohen Co., photographers, for Downtown Property Owners Association, Inc. RIGHTS:Permission to use this image must be obtained from the Oakland Public Library, Oakland History Room.Google maps
Washington St – East Side from Ninth to Tenth
East side of Washington Street between 9th and 10th Streets. Savemore Dry Goods, Kaplan’s Army Surplus, Acme Market in view. DATE 1955. Downtown Property Owners Association, Inc., photographers. RIGHTS:Permission to use this image must be obtained from the Oakland Public Library, Oakland History Room.East side of Washington Street between 9th and 10th Streets circa 1913 Cheney Photo AdvertisingEast side of Washington Street between 9th and 10th Streets circa 1937Google Maps
Broadway West Side from Ninth St to Tenth St
The 1896 Illustrated Directory of Oakland, California – https://localwiki.org/oakland/The_Illustrated_Directory_of_Oakland%2C_CaliforniaWest side of Broadway between 9th and 10th Streets. White Onion, Eagle Loan Co., Moler Barber College in view. DATE 1955 Downtown Property Owners Association, Inc., photographers. RIGHTS:Permission to use this image must be obtained from the Oakland Public Library, Oakland History Room.West side of Broadway between 9th and 10th Streets. Lucky Club, A. Binneweg, Hill’s Loan Office in view. DATE 1955 Downtown Property Owners Association, Inc., photographers. RIGHTS:Permission to use this image must be obtained from the Oakland Public Library, Oakland History Room.Broadway West Side from Ninth St to Tenth St – Google maps
Wilcox Block, Front and North side, Oakland (c.1860-70) http://www.calisphere.universityofcalifornia.edu/institutions/Society+of+California+Pioneers
The 1896 Illustrated Directory of Oakland, California – https://localwiki.org/oakland/The_Illustrated_Directory_of_Oakland%2C_CaliforniaWest side of Broadway between 8th and 9th Streets. Stag Clothing Co. in view. DATE: 1955. Downtown Property Owners Association, Inc., photographers. RIGHTS:Permission to use this image must be obtained from the Oakland Public Library, Oakland History Room.West side of Broadway between 8th and 9th Streets. Stag Clothing Co. in view. DATE: 1955. Downtown Property Owners Association, Inc., photographers. RIGHTS:Permission to use this image must be obtained from the Oakland Public Library, Oakland History Room.Google MapsGoogle Maps
So, with that in mind, I wasn’t going to spend much time on either of these schools, but I found these of Technical High, and I couldn’t resist sharing.
The following are from the book by one of the architects of Tech.
