Posted in Business, Real Estate

Montclair Realty – Pioneers of the Hills

In 1924 brothers Paul and Herman Pause formed Montclair Realty Co. Before that, Paul worked for the Realty Syndicate.

Oakland Tribune Apr 01, 1928

The business district of Montclair looked like this when Montclair Realty was formed.

Graded and staked lots in the undeveloped Montclair district’s downtown in Oakland, California Eston Cheney, photographer. from the Oakland Public Library, Oakland History Room. Circa 1925

Cos. Williams, a builder, was the only other business then.

Sales offices of real estate broker and home builder Cos Williams in the undeveloped Montclair district’s downtown in Oakland, California. Graded and staked lots are visible in the foreground. DATE: [circa 1925] from the Oakland Public Library, Oakland History Room.

In 1932 they moved into their new offices at 6466 Moraga Avenue. The building was occupied by George B. Brooks, another real estate agent. The building is still there.

Oakland Tribune Sept 18, 1932
6466 Moraga Avenue – 2019

Montclair Highlands

“In All the World No View Like his”

Oakland Tribune 1928
Oakland Tribune Mar 4, 1928

In 1928 Montclair Realty was the developer and selling agent for a new tract behind the business district. One of the first homes was the “Model View Home,” built-in 1928.

Oakland Tribune May 6, 1928

10th Anniversary

In 1934 Montclair Realty celebrated its 10th Anniversary. During this time, they specialized in developing the rapidly growing hill area. Some tracts they worked on were Montclair Highlands, Montclair Acres, Montclair Estates, and Fernwood.

That year they opened Piedmont Uplands, a new tract along Moraga Avenue at Maxwelton Road. The Henry Maxwell family owned the land and ran a Maxwelton Farm dairy. Before that, it was the picnic grounds of Blair Park.

13th Anniversary

Oakland Tribune 1937

Montclair Realty celebrated its thirteenth Anniversary by moving into spacious new offices in Montclair Realty Building on Moraga Avenue. Harvey Slocombe designed the new two-story building in an authentic Spanish style, complete with a patio and tile roof. Howard Gilkey developed the garden.

New Montclair Realty Office – Oakland Tribune 1937

The unusual feature of the new building was the penthouse display home on the second floor. The living room – reception room had a Homebuilder’s Library, where prospective home builders can look through all the latest books and magazines on home building.

Dramatically different the Pent House Model home brings to you “Ideas of 1938” in colorful interior finishes and modern furnishings.

Oakland Tribune 1937

Silver Anniversary – 1949

Paul Pause was a founding member of the Montclair Improvement Club. He was a member of the Oakland Chamber of Commerce residential committee and its highway and transportation committee. He was also a member of the Commonwealth Club.

Death and New Owners

Paul Pause died in 1950. He was an important figure in the development of Montclair since the beginning.

Oakland Tribune 1950

Lucille Chasnoff purchased the company after Pause died in 1950. and John Mallett purchased the company from her in 1962.

Oakland Tribune Sept 1962

New Office in 1954-56

Oakland Tribune Jun 29, 1956

In 1954 they moved into the newly built Montclair Professional Building at 2084 Mountain Blvd. The Montclair Realty offices were on the ground floor; they owned the building.

The Montclarion 1956

It was the only office building that had off-street parking. The offices featured gold walls with charcoal woodwork with built-in desks and partitions.

The Montclarion 1956

Out with the Old

The old Montclair Realty building was demolished in 1961 to make room for expanding the Standard Station next door.

The Montclarion

In 2019 a new building replaced the old and outdated Montclair Realty Office Building.

2084 Mountain Blvd in 2019
The Back of 2084 Moutain in 2019

The new building.

From Forgotten Montclair Facebook Group 2022

Different Logos –

Free Map

Montclair Realty Map

More Info:

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Posted in Model/Display Homes, Tract or Subdivisions

Spanish Home for Smith Reserve

Updated Jan 2021

A Spanish Type Home for Smith Reserve”

Oakland Tribune December 15, 1929.

Casa maria luisa Oakland_Tribune_Sun__Dec_15__1929_(1)
Oakland Tribune, December 15, 1929

“The Casa Maria Luisa,”  the first of the “Daughter of Peralta” homes, will open an exhibition residence with imported furnishings in Smith Reserve (now the Piedmont Pines section of Montclair in Oakland) after January 1, 1930. It was fully decorated by the H.C. Capwell Company and sold by the Realty Syndicate.

Oakland Tribune, April 27, 1930

Casa Maria Luisa, when completely furnished, represented an investment of $50,000.

“Master craftsmen have been employed in building and furnishing this usual home”

Oakland Tribune January 19, 1930

One of the noted Cathedral Artists stenciled the beams and ceilings, lighting fixtures from rare old-world patterns, and overhanging balconies with heavy doors reminiscent of early Spanish California. Oriental rugs of Spanish design are made to order. The house had numerous 1930s state-of-the-art features, including a Walker Electric Sink in the kitchen.

Oakland Tribune January 12, 1930

Casa Maria Luisa occupies three wooded lots with a panoramic view. They surrounded the home with rare shrubs, plants, and Monterey and Cypress Trees.

Casa Maria Luisa opened to rave reviews, claiming to be

“the most beautiful and popular home ever shown in Oakland.” 

SF Examiner, April 5, 1930

Forty-six thousand people toured Casa Masa Luisa through April 1930.

Oakland Tribune, April 13, 1930

In 1931, the Oakland Tribune Yearbook named it one of the most beautiful homes of that year.

Oakland Tribune January 19, 1930

William and Cordelia Wanderforde purchased the home in about 1931.

In 1987, a couple bought the home from its original owner, Cordelia, who had lived there for some 50 years. They spent a lot of money repairing and updating the house.

  • 6514 Ascott Drive
  • Built 1929-30
  • Smith Reserve (Piedmont Pines)
  • Realty Syndicate
  • Hamilton Murdock – Architect
  • Opened in 1930 for a $18,500
  • Last sold in 1997 for $698,000
6514 Ascot Drive Casa Maria Luisa
Casa Maria Luisa Today – from Google Maps.

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