The Garden Spot of East Oakland

Iveywood and the Iveywood Extension are subdivisions in the Elmhurst District.

1911 City of Oakland Map

It was the site of the old Ludovina Peralta Ivey homestead. Ludovina was Ignacio Peralta’s daughter and Luis Maria Peralta’s granddaughter.

The Peralta Land Company was the exclusive agent for Iveywood, and The M.T. Minney Company(Minney-Morse) of Oakland was the exclusive agent for the Iveywood Extension.

Oakland Tribune

Both tracts had building restrictions that required each house to cost from $ 1500 to $2000 and that all the homes on each street would be in harmony with those adjoining, ensuring a standard value for both the lot and the house that sits on them. There were also restrictions that prohibited the sale of a lot to Chinese, Japanese, Hindus, Negroes or people of their type.

Iveywood

Iveywood is located between East 14th (now International) to Bancroft Ave and 100th Ave and 104th Ave, including Sunnyside St., Birch St., Plymouth St., and Walnut St.

Looking North Across 106th towards Dante Ave Photo by Cheney Photo Advertising

“you live in the city and country both”

Oakland Tribune Mar 17, 1910

Iveywood Extension

Along the Foothill Blvd. Photo by Chaney Photo Advertising.

Iveywood Extension is located between Bancroft Ave and Foothill Blvd and 104th Ave to the San Leandro border, including Sunnyside St and Dante Ave. Byron St., Voltaire Ave., and Longfellow Ave.

Iveywood Extension fronts the north side of Foothill Blvd and East 14th Street.

SF Call 1910

“A beautiful tract containing 400 lots was placed on the market on October 1, 1910.” 

Electric Loop – Southern Pacific

Southern Pacific Electric Loop -Photo by Cheney Photo Advertising

Southern Pacific spent several million dollars building the electric interurban train service to Iveywood and Broadmoor. The Southern Pacific electric “Loop System” insured purchasers of lots in Iveywood with perfect transportation to downtown Oakland and San Francisco.

Model Homes

More Info:

The End

Open for Inspection Today – 1939

Updated October 2022

A tour of six modern furnished homes was opened for inspection on Sunday, August 13, 1939. The houses were in Berkeley, Moraga, and Oakland. I will highlight the two places from Oakland.

Oakland Tribune August 13, 1939

Lincoln Highlands

Oakland Tribune Aug 27, 1939
  • Harmony Home
  • 2700 Alida Street
  • 1939
  • $6750 up
  • Lincoln Highlands
  • Irwin M. Johnson – architect
  • W.H. Wisheropp – owner and builder
  • H.G. Markham – realtor
Oakland Tribune Aug 1939

Harmony Home was one of several homes constructed in Lincoln Highlands in 1939. It is located on Alida Street at the top of Coolidge Avenue.

The compact plan included a large living room, a dining room, a kitchen with a breakfast nook, a tile bath with three bedrooms, and an informal den with access to a double garage.

Oakland Tribune August 20, 1939
Oakland Tribune August 27, 1939

In less than a month, over 12,000 had toured Harmony Home.

Oakland Tribune September 3, 1939
Harmony House Today – Google Maps

Sheffield Village

  • Hampstead House
  • 1939
  • Sheffield Village
  • Theodore Thompson – architect
  • E.B. Fields – developer

Sheffield Village is located above Hwy 580 at Dutton Avenue.

I couldn’t locate the actual Hampstead House.

3039 Roxbury Avenue – Google map
Oakland Tribune August 27, 1939
3046 Revere Ave – Google Maps

Hampstead House

Oakland Tribune September 10, 1939

Before the opening of Hempstead House in Sheffield Village, the H.C Capwell’s Company created a full-scale floor plan model wholly furnished in the furniture department on the fourth floor of their downtown store.

Oakland Tribune June 18, 1939
Oakland Tribune August 27, 1939

More on Sheffield Village –

If anyone knows the Hampstead House’s street address, please comment.

The End