Downtown Modernization Program

In the summer of 1931, a group of property owners in the central downtown section formed the Downtown Property Owners Association.

One of their first projects was modernizing some of the “elderly buildings” in the downtown area. They were losing tenants to the new modern buildings being built there.

The association took care of all the details of the program.  

Just try to find a vacancy!”

D. Frost
Oakland Tribune 1933

A committee was formed to study older buildings. Buildings were photographed, and data was gathered, including finances, taxes, leases in effect, rentals, accurate measurements, and complete descriptions of the buildings.

By 1934, there were seven completed projects, with three more started.

The Jonas Building

The Jonas Building is located at the corner of Broadway and 11th Street in downtown Oakland, California.

Abraham Jonas owned the building and ran a clothing store for men.

Jonas building, Oakland, California. 1932
Oakland Public Library, Oakland History Room and Maps Division (Oakland, Calif.)

The Jonas building was the first to be remodeled and modernized.

Jonas building, Broadway and 11th Street in downtown Oakland, California
1934 – Oakland Public Library, Oakland History Room and Maps Division (Oakland, Calif.)

The Abrahamson Building

The Abrahamson Building is located on the corner of 13th and Washington Streets.

It was opened in 1893 as Abrahamson’s Dry Goods and is owned by Jules and Hugo Abrahamson.

Abrahamson Building – circa 1931
Oakland Public Library, Oakland History Room and Maps Division (Oakland, Calif.)

The second project in the modernization program was a five-story structure. J.H. King supervised its transformation, and E.T. Foulkes was the architect.

Oakland Tribune April 12, 1932

The facelift was completed in March of 1934 with the opening of the Union Furniture Company. The firm occupied all five floors of the building.

Oakland Tribune 1934

Modern vertical lines predominate in the remodeled building, replacing the bay windows, cornices, and ornamentation from when it was built. Green tiles was used to cover the brick walls.

Abrahamson Building
1932 – Oakland Public Library, Oakland History Room and Maps Division (Oakland, Calif.)

Over the years, other businesses occupied the building.

Abrahamson building, southeast corner of Washington and 13th Streets in
downtown Oakland, California. Darling Shop in view.
1942 -Oakland Public Library, Oakland History Room and Maps Division (Oakland, Calif.)

The M.K. Blake Building

M.K. Blake Building was a four-story store and office structure at the corner of 12th and Washington Streets.

This was the third modernization project.

M. K. Blake building (the Blake Block), southwest corner of Washington and 12th Streets circa 1935
Oakland Public Library, Oakland History Room and Maps Division (Oakland, Calif.)
Oakland Tribune August 1932

The building was stripped of the bay windows, cornices, and other ornamentation removed. A warm ivory shade was used on the exterior walls, with a darker color for the trim.

M. K. Blake Estate Co. building (the Blake Block), southwest corner of 12th and Washington Streets in downtown Oakland, California. Smith’s in view. 1949
Oakland Public Library, Oakland History Room and Maps Division (Oakland, Calif.)

The Delger Building

The Delger Building was the ——building to be remodeled under the program.

The project included the removal of the former exterior and the bay windows.

Delger is building at the corner of 13th Street and Broadway 
Oakland Public Library, Oakland History Room and Maps Division (Oakland, Calif.)
Delger building, northwest corner of 13th Street and Broadway in downtown Oakland, California. 

The Park Building

In 1933 the modernization of the Park Building begin. The building was locatied on fourteenth street between Broadway and Washington Street across from City Hall.

Park building:circa 1930
Downtown Property Owner’s Association.Oakland Public Library, Oakland History Room.
Oakland Tribune July 6, 1933

The Park Building marked the eight building in the program.

Glenn Building

Work began in 1937 on the Glenn Building at 1308 Broadway as part of the Downtown Property Association’s modernization program.

Glenn building, 1935
Oakland Public Library, Oakland History Room and Maps Division (Oakland, Calif.)

According to the Oakland Tribune, the Glenn Family had owned the building for 50 years.

The improvements to the two-story cost $5,000 and included all new tiles on the front of the building.   Edward T. Foulkes was the architect of the project.

Most people will recognize the building as the home of De Lauer’s Newsstand.

Glenn building, east side of Broadway between 13th and 14th Streets in downtown Oakland, California. Margaret Burnham’s Cottage Candies, Leighton, Kay Jewelry Company in view. 1935

The Zukor Building

The Zukor building was modernized in 1934. The ancient arches were replaced, and the unsightly exterior features were removed. The wall finish was replaced with a soft shade of green hard glaze.

Zukor’s, Inc. building, Washington Street, between 13th and 14th Streets
in downtown Oakland, California. 1932
Oakland Public Library, Oakland History Room and Maps Division (Oakland, Calif.)
Zukor’s, Inc. building, Washington Street, between 13th and 14th Streets
in downtown Oakland, California. 1934
Oakland Public Library, Oakland History Room and Maps Division (Oakland, Calif.)

The Schutz Building

The Schutz Building, was on Twelfth Street between Broadway and Washington Street, was the twenty-first modernization project.

The three-story building was owned by the F.W. Schutz Estate Company.

Schutz building, north side of 12th Street between Broadway and Washington Streets. Smith’s Shoes for Men, Brunswick Billiards in view.
circa 1936 Oakland Public Library, Oakland History Room.Oakland Public

The builing was the twenty-first project.

The briock exterior was replaced with a hard tile finish in a light tan with black trim.

Schutz building, north side of 12th Street between Broadway and Washington Streets. Smith’s Shoes for Men, Brunswick Billiards in view.
circa 1936 Oakland Public Library, Oakland History Room.Oakland Public

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In total, 31 buildings were rebuilt or given a “facelift.” The program was a success; buildings were filled with stores, and the stores were filled with shopping people.

  • Plaza Building at 15th and Washington Streets
  • Farmers & Merchants Savings Bank Building at 13th and Franklin
  • S.H. Cress Company on 14th and Broadway.
  • Federal Telegraph Building at 12th and Washington Streets
  • Fuller-Sparks Building on 14th Street.
  • Masonic Temple Building on 12th Street for the new Lerner Store
Oakland Tribune 1939
Oakland Tribune 1939

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Photos courtesy of the Oakland Public Library, Oakland History Room and Maps Division (Oakland, Calif.)

The End

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