Christmas Time in Montclair

I thought I would take a moment to share some Christmas ads and articles from The Montclarion. I know these ads will bring back memories from some of you.

From the 1940s

The Montclarion 1941
The Montcalrion 1941
The Montclarion 1945
The Montclarion 1945
The Montclarion 1945
The Montclarion 1945
The Montclarion

The 1950s

The Montclarion 1954
The Montclarion 1954
The Montclarion 1954
The Montclarion 1954
The Montclarion 1957
The Montclarion
The Montclarion

The 1960s

The Montclarion
The Montclarion
The Montclarion
The Montclarion
The Montclarion 1966
The Montclarion 1966
The Montclarion
The Montclarion 1967
The Montclarion

The 1970s

The Montclarion 1970
The Montclarion
The Montclarion

The End

The Home Place of Romance – Smith Reserve

 Smith Reserve was a subdivision in Montclair and is now called Piedmont Pines.  

Smith Reserve is located at the top of  Park Blvd with borders on Shepherd Canyon and Joaquin Miller Park and up to Skyline Blvd.

Smith Reserve Opens

The Realty Syndicate announced in May of 1926 that they were putting 300 acres in the hills behind Piedmont for sale. TF.M. Smith once owned the land.

Smith reserve is the most beautiful tract of land opened by the Syndicate Company” 

Oakland Tribune
Oakland Tribune May 23, 1926

Much of the beauty of Smith Reserve is due to the varied groupings of oaks, ecualyptus and pine trees which cover the entire tract. The different shades of green, together with the variety of sizes and shapes of these trees afford an almost endless variety of choice to people in search of unusualsettings for distinctive homes.”

Oakland Tribune

Huge Sales!

In July of 1926, two months after the subdivision was open, the Realty Syndicate reported nearly $250,000 in sales. They also said a bus transportation system would be implemented, connecting with both local and San Francisco electric lines. – Oakland Tribune, July 18, 1928.

“Scenic Beauty”

Oakland Tribune 1926
Oakland Tribune May 30, 1926
S.F. Examiner Sep 4, 1926
S.F. Examiner Oct 28, 1928

“The Princely Estate of F.M. “Borax” Smith”


Selected years ago by F.M. “Borax” Smith as a private estate when thousands of acres of the finest residentioal property in the East Bay were owned by him, Smith Reserve was set apart for eleborate development.”

Oakland Tribune
1912Map of Oakland and vicinity published by the Realty Union, compiled from optical and other data by T. J. Allan; T. R. Morcom

Smith built Arbor Villa on the site further down on Park Blvd.

Arbor Villa estate, as seen from across Park Boulevard 

Camp Dimond

In 1919, 25 acres of the Smith Reserve were sold to the Oakland-Piedmont Council of the Boy Scouts of America for a camp. It was called Camp Dimond and was in use from 1919-1948.

In 1948 the Oakland Public School district took over the land and built Joaquin Miller Elementary and Montera Junior High Schools.

Bus Service

In July of 1928, the Realty Syndicate inaugurated a regular bus service into Montclair Highlands and Smith Reserve from the terminal at Moraga Ave and Hampton Road ( now La Salle Ave.) The buses had a regular schedule but alternated their run. It would go to Smith Reserve first on one trip and go to Montclair Highlands first on the next trip.

S.F. Examiner Jul 28, 1928

In Smith Reserve

In September of 1928, they broke ground for two new Spanish-type homes ranging from $10,000 to $15,000 in building costs. Architect Hamilton Murdock completed plans for four additional homes with three more on the drawing board. They embraced various types of architecture. Two of the homes were of the modified Spanish hacienda type with balconies overlooking the Eastbay and the Golden Gate.

S F Examiner Apr 14, 1929

One of the homes started in 1928 was the residence of G.O. Thomas. This h me was Spanish in style and was to cost $20,000.

S.F. Examiner Apr 13, 1929

The Harry S. Stockman is a nine-room English-type home that cost $25,000 to build. The house has a panorama view of the hills, Eastbay, and landscaped grounds and is at 5640 Castle Drive at Mountain Gate.

Oakland Tribune Sep 1928
5640 Castle Drive Piedmont Pines Realtor.com
Oakland Tribune Sep 23, 1928

Panorama Home

This home is located on Ascot Court.

Oakland Tribune Oct 7, 1928

Hacienda Monterey

the brave days of dashing dons and senoritas live again at “Hacienda Monterey” in Smith Reseve.”

Oakland Tribune
Oakland Tribune May 29, 1929

Piedmont Pines

In the early 1930s, Smith Reserve was re-subdivided and renamed Piedmont Pines.

New Light Beacon

Oakland Tribune Jan 27, 1929

More Info:

The End