
I thought I would take a moment to share some Christmas ads and articles from The Montclarion. I know these ads will bring back memories from some of you.
From the 1940s







The 1950s








The 1960s










The 1970s






I thought I would take a moment to share some Christmas ads and articles from The Montclarion. I know these ads will bring back memories from some of you.






























Smith Reserve was a subdivision in Montclair and is now called Piedmont Pines.
Smith Reserve is located at the top of Park Boulevard, with borders on Shepherd Canyon and Joaquin Miller Park, and extending up to Skyline Boulevard.

The Realty Syndicate announced in May of 1926 that they were putting 300 acres in the hills behind Piedmont for sale. F.M. Smith once owned the land.





“Smith reserve is the most beautiful tract of land opened by the Syndicate Company”
Oakland Tribune

“Much of the beauty of Smith Reserve is due to the varied groupings of oaks, ecualyptus and pine trees which cover the entire tract. The different shades of green, together with the variety of sizes and shapes of these trees afford an almost endless variety of choice to people in search of unusualsettings for distinctive homes.”
Oakland Tribune
In July of 1926, two months after the subdivision was open, the Realty Syndicate reported nearly $250,000 in sales. They also said a bus transportation system would be implemented, connecting with both local and San Francisco electric lines. – Oakland Tribune, July 18, 1928.
“Scenic Beauty”
Oakland Tribune 1926



“The Princely Estate of F.M. “Borax” Smith”
Oakland Tribune
“Selected years ago by F.M. “Borax” Smith as a private estate when thousands of acres of the finest residentioal property in the East Bay were owned by him, Smith Reserve was set apart for eleborate development.”

Smith built Arbor Villa on the site further down on Park Boulevard.

In 1919, 25 acres of the Smith Reserve were sold to the Oakland-Piedmont Council of the Boy Scouts of America for a camp. It was called Camp Dimond and was in use from 1919-1948.
In 1948, the Oakland Public School District acquired the land and constructed Joaquin Miller Elementary and Montera Junior High Schools.

In July of 1928, the Realty Syndicate inaugurated a regular bus service into Montclair Highlands and Smith Reserve from the terminal at Moraga Ave and Hampton Road ( now La Salle Ave.) The buses had a regular schedule but alternated their run. It would go to Smith Reserve first on one trip and go to Montclair Highlands first on the next trip.

In September 1928, they broke ground for two new Spanish-style homes, with building costs ranging from $10,000 to $15,000. Architect Hamilton Murdock completed plans for four additional homes, with three more on the drawing board. They embraced various types of architecture. Two of the homes were of the modified Spanish hacienda style, featuring balconies that overlooked the East Bay and the Golden Gate.

One of the homes started in 1928 was the residence of G.O. Thomas. This home was Spanish in style and was to cost $20,000.

The Harry S. Stockman is a nine-room English-type home that cost $25,000 to build. The house offers a panoramic view of the hills, East Bay, and landscaped grounds, located at 5640 Castle Drive in Mountain Gate.




This home is located at 17 Ascot Court.

“the brave days of dashing dons and senoritas live again at “Hacienda Monterey” in Smith Reseve.”
Oakland Tribune

In the early 1930s, Smith Reserve was re-subdivided and renamed Piedmont Pines.
