Delilah Beasley was a columnist for the Oakland Tribune and was the first African American woman to be published regularly in a major U.S. newspaper.
She is most known for her book “The Negro Trail-Blazers of California,” published in 1919 and reprinted in 1968.
Early Life
Delilah Leontium Beasley was born Cincinnati, Ohio, just after the Civil War on September 9, 1871 (some report 1867) to Daniel Beasley, an engineer, and Margaret Harris.
Beasley began her newspaper career in 1887, writing for the black newspaper, the Cleveland Gazetteon church and social activities.
After her parents’ death, she went to Chicago and took a position to learn massage: she desired to become a nurse, which she became a few years later.
She traveled to California to nurse a former patient and stayed.
After moving to Oakland in 1910 at the age of 39, she wrote for the Oakland Sunshine and the Western Outlook.
In 1910 3,055 African Americans were living in Oakland.
Trail-Blazers
To help her race; to open doors into the arts and sciences for the negro boys and girls, has been the impelling force for Delilah Beasley”
Los Angeles Times Jul 13, 1919
Beasley spent the first nine years in Oakland researching Black Americans’ history in the west at the University of California at Berkeley. She also would give presentations at local churches.
In 1919 she self-published a book called The Negro Trail Blazers of California. The book chronicled African American “firsts” and notable achievements in early California. The book includes diaries, biographical sketches, poetry, photographs, old papers, conversations with old pioneers, and a comprehensive history of early legislation and court cases.
Her book paved the way for Beasley to become the first African American women in California to write regularly for a major metropolitan newspaper. She worked for the Oakland Tribune from 1923 to 1934 and wrote a weekly column entitled “Activities Among Negroes.” The column carriedcivic and religious news of the black community
Civic Organizations
Beasley was determined to advance the rights of African Americans and women; she joined many civic clubs. These included the NAACP, the Alameda County League of Women Voters, the National Association of Colored Women, the Oakland Council of Church Women, and the Linden Center Young Women’s Christian Association.
She was an honorary member of the League of Nations Association of Northern California.
Delilah died at the age of 62 on August 18, 1934. Beasley is buried in St. Mary’s Cemetery.
This is one of those posts where I had no writing intention, let alone know it existed. Two examples are my most popular post, “The Forgotten Tunnel,” or “The Backyard Fence War” I stumbled across articles on both while researching another post. Sometimes they pan out, and I find many exciting things to share. I wasn’t so lucky with this post, and it ended up being kind of a dud. I thought I would share it anyway.
Groundbreaking
A groundbreaking celebration was held in November of 1956 for the new Bancroft Avenue Parkway, and construction began soon after.
Bancroft Avenue was to become a major thoroughfare linking San Leandro and Oakland, relieving the traffic on MacArthur, Foothill, and East 14th (now International)
Oakland Mayor Clifford E. Rishell and Alameda County Supervisor operating an enormous earthmover, lifting the first load of earth.
They symbolized joint city-county participation.
The project’s estimated cost was $4,000,000 and was financed jointly from Oakland and Alameda County’s state gas tax funds.
Needed Relief
The need for this arterial was foreseen as early as 1927 when the major street plan of the city was formulated. Uncontrolled subdivisions in East Oakland’s early history had left a large area with no provision for the essential east-west movement.
The parkway was to provide the much-needed relief of Foothill Boulevard, MacArthur Boulevard, and East 14th Street (now international), as well as a direct connection to an existing major city street, Bancroft Avenue in San Leandro.
Studies for this thoroughfare were commenced in 1941, and protection of the right-of-way started.
The Bancroft Parkway
The parkway was to extend from the San Leandro city limits to East 14th Street(now International) and 46th Avenue.
“The project will convert Bancroft from a rundown noncontinuous street and railroad right-of-way to a major intercity thoroughfare and railroad parkway.”
California Highways and Public Works Oakland Progress Page 37 – March- April 1958
The Design
The parkway had a two-lane section on each side with room for parking. In the center divider was the Southern Pacific railroad spur line to the Chevrolet Assembly Plant, and it was concealed with trees and shrubbery.
The Units
The first unit was 1.17 miles from the San Leandro border to 90th avenue.
The second unit was between 90th to 79th Avenues. – June 1957
The third unit was 79th Avenue to Havenscourt Blvd – Spring 1958
Total Length: 4.25 miles
Removal of Buildings
The City of Oakland acquired property along the route.
The east side of Church Street and 68th Avenue.
Between 90th Avenue and Parker Street.
The western side of Church Street and 73rd Avenue
The south side of Bancroft Avenue is east of 74th Avenue.
The north side of Bancroft Avenue between 96th and 98th Avenues.
The following is a list of removed structures for the extension of the Bancroft Parkway.
A miscellaneous collection of buildings along Bancroft Avenue between 73rd Avenue and Havenscourt Blvd. were offered for sale by the City of Oakland.
The assortment included duplexes, a store, several homes, and garages. They had to be moved or demolished. The minimum bid was $2,850 for the entire group.
The Final Destinatination
Today Bancroft Avenue is down to one lane in each direction with bike lanes.
In early 1926 J.B. Peepin announced that his company would be building approximately thirty-one in the High Street Park Tract on Culver Street. Prices averaged $5950 for five rooms, with a down payment of only 10% and 1% of the balance.
Peepin was already well known in Oakland and San Leandro as a builder of Bungalows.
Living rooms have studio ceilings, and the newest wall treatments. Hooded fireplaces, in latest designs. Each house has a breakfast room, with a hand decorated breakfast set, included in the purchased price.”
Oakland Tribune July 26, 1926
Charming hand stenciled kitchens, with linoleums, and every built-in convenience including kitchen cabinets and refrigerators.”
Oakland Tribune July 26, 1926
Gardens are laid out to suit each home, with lawns, shrubs, patio entrances and fish ponds.”
Oakland Tribune July 26, 1926
Casa Linda
4100 Culver Street
Built 1926
Price $5950-$6200
Casa Linda opened on July 18, 1926. The home was entirely furnished by Montgomery Wards & Company.
“The Home Beautiful”
Casa Linda,as the name implies is an unusually beautiful Spanish home, and embodies in its design and ornamentation new and pleasing innovations by our architectural service. Oakland Tribune July 18, 1926
Orange was the kitchen tile color, the hand-decorated furniture, and wall-paper in the breakfast room. Spanish galleons are the motif of parchment shades.
The exterior of “Casa Linda” was enhanced by the patio entrance with stepping stones and a fish pond.
Casa Palomar or Palomares
4150 Culver Street
Built 1926
Price $5950-$6200
Opened in September of 1926 and was furnished by Montgomery Wards and Company.
Casa Novia
4157 Culver Street
Built 1926
Price $5950-$6200
Casa Novia opened to the public on December 5, 1926 it was furnished by Lachman Brothers of San Francisco.
Display Home Is Especially Designed for Newly-Weds, Builder Says”
Oakland Tribune Dec 5, 1926
An arched doorway opens into the front hall affording a glimpse of a large living room with arched windows. The dining room and breakfast room are separated by columns and the kitchen is decorated with orange tiles.
Sold in 2020
In August of 2020 “Casa Novia” was put on the market for $789,000 and sold for $820,000 in October of 2020.
Culver House
4132 Culver Street
Built 1927
Price $6250
The furnished home went on display on April 24, 1927.
Large rooms, with plenty of sunshine make this home appeal to the housewife.”
Oakland Tribune Apr 24, 1927
Sold in 2020
The was listed for $889,000 in November of 2020 and sold for $955,000 in December.
Villa Romancia
4145 Culver Street
Built 1927
Price $6775
Villa Romancia opened to the public in January of 1927.
“Castles in Sunny Spain”
ROMANCE! MYSTERY! That is what you think of when you see Villa Romanica.”
Oakland Tribune Feb 13, 1927
Open House 2021
In January of 1921 Villa Romancia is for sale. The listed price is $699,000. An open house was held on January 3, 2021.
I have been sharing photos of holiday-themed AC Transit Coaches (buses) on Facebook. In researching the tradition, I learned that Nickolas P. Alevizos played Santa Claus for more than 40 years. A bit of history here.
Santa Claus – St Nick
In December 1960, AC Transit’s new streamlined “Transit Liners” went into service on Christmas Day.
A colorful parade called the “Travelcade of Progress” was held on the streets of downtown Oakland to introduce the new buses. The parade included all forms of East Bay public transportation, including horse and cable cars.
Alevizos led the parade as Santa Claus.
Alevizos became a legend by dressing as Santa Claus wheeling through the East Bay in an AC-Transit holiday-themed decorated bus.
He started playing Santa Claus in 1933 for the Shrine, Richmond Kiwanis Club, and at the Division 3 Christmas parties.
He also played the roles of Abraham Lincoln, Christopher Columbus, and Uncle Sam on the year’s appropriate dates. But Santa Claus remained his most extended running role, beginning in 1933.
Oakland’s Early ‘Jitney King’
A transportation pioneer in the East Bay, Nichols P. Alevizos, 1921 started a jitney bus service. The major Oakland Jitney route was 7th Street from Pine Street to Clay Street. There were 16 jitneys and 16 drivers on the run, with 15 in use each day and the 16th taking the day off.
Alevizos organized a jitney association in 1924 and became its first and only president. In 1928 the association bought 8 Model A Ford buses. The association was named West Oakland Motor Bus Lines.
In 1935 Alevizos sold the company to the Key System. Part of the deal made by Alfred J. Lundberg, Key System president, was for Alevizos to have a lifetime supervisor job with the company.
He served as superintendent of the Key System and later AC Transits Richmond Division. His career spanned 56 years.
Retirement
Alevizos retired at the end of 1977, and his career spanned over 56 years. He continued as Santa for two more years. He passed away in April of 2000.
History of the Holiday Bus
In 1963, AC Transit launched its first holiday-themed bus. The “Candy Cane Express” was painted white and tied with big red bows.
In the years that followed, the Holiday Bus became more elaborate, with the vehicles custom-painted and decorated with handmade wooden ornaments. By the mid-1960s, a full-size sleigh was installed on the roof, where “Santa” would ride.
There have been many versions of the Holiday Bus throughout the years. Decals and full custom vinyl wrap have replaced the custom paint jobs and bolted-on decorations.
This year’s (2020) theme is “Holidays Always Keep Their Sparkle.”
Originally called “The Famous Clothing Company.” Later it was renamed “Smith’s Money-Back Store and Money-Back Smith.” You probably knew it as Smith’s Department Store.
William Smith founded the first store in Oakland in 1885 (according to the Oakland Tribune)
Unique Nickname
“Money Refunded If Goods Are Not Satisfactory.”
Oakland Tribune
Willam “Money-Back” Smith
His friends, relatives, neighbors, and patrons were so used to the policy of ‘money-back” being associated with William Smith that became his nickname.
First Store
The first store was on Broadway, between 7th and 8th Street, later moving one block to 9th Street.
Brilliant Opening
The Famous Clothing Company proprietors held a grand opening reception on March 16, 1892, at 909 and 911 Broadway.
In 1896, Smith chose a new location at 10th and Washington, where the firm remained until 1912.
They then moved to 12th and Washington, which was enlarged and modernized several times.
Another New Location
By 1912 the store was located at 12th and Washington Streets, and it was called “Money-Back Smith.”
“Charge It” Plan
Breaking all precedents, Money-Back Smiths had for 54 years had a “cash only” policy offered a liberal 90-day charge plan. The plan had no downpayment, no interest, and no carrying charge.
More than 10,000 Eastbay residents opened accounts in the first six months.
“Charge it!”
They made the term “Charge it” a common word in the vocabulary. Smith declared September 27, 1940
55th Anniversary
“Founded back in 1886 – literally the horse and buggy days of the city, the store has grown with Oakland.”
Oakland Tribune September 27, 1940
“We Couldn’t possibly cut a birthday cake large enough for all the of our customers, and so were cutting prices instead.”
Expansion
In 1941 the store embarked on a program of remodeling and expansion that doubled its size. Two additional floors were added, which gave them three floors for selling merchandise.
In 1945, the store acquired 30,000 Sq.Ft. of additional space in the Blake Building on Washington Street.
First Western Bank Building
In 1955 the old Henshaw Building at 14th and Broadway, built-in 1891, was demolished. The Henshaw building housed the MacDonough Theatre, one of Oakland’s first legitimate showhouses.
The First Western Bank Building was completed in 1958.
In March 1886, the Board of Supervisors created a new school district. That took from portions of the Piedmont, Peralta, and Fruitvale districts representing about 44 children.
The new district was called the Hays School District in honor of the late Colonel John Coffee Hays.
The superintendent appointed the following residents of the area as trustees:
W.H. Mead
J.H. Medau
Mrs. Susan Hays
Land Donated
Hetty S. Henshaw gave the district the land for the school. The Montclair Firehouse was built on the spot in 1927, using the front part of the lot.
New School House Built
Requests for bids to build the school were made in July of 1886.
The completed school was small at only 32×36 feet, with just one classroom. It was Gothic in design with a graceful-looking bell tower. It had two entrances, one for the boys and the other for the girls, with each entry having a 6×6 vestibule. The sash bars of the windows are all horizontal, copying the style of European schools.
The construction cost about $2,500 and took about two months to build.
The architects were Goodrich & Newton.
Dedication
The dedication of the school was held in October 1886. It was attended by most of the families that lived in the area. Judge EM Gibson and W.H Mead made opening remarks. Some of the families in attendance:
The students from the school provided entertainment under the direction of their teacher Miss Lucy Law. The following students performed:
Clara Gibson
Gussie Gibson
Carrie Mead
Daisy Mead
Susie Mead
Mattie Mead
Edith Medau
Louise Medau
Graduation 1901
Hays School was the scene of brightness and beauty on Friday, June 14, 1901. Friends and family gathered to witness the closing exercises. The four graduates were:
Jessie Logan
Robert Shepherd
August Carson
Scott Monroe
School Trustees
In 1904, Mr. S. Morrell and Mr. Johnson were appointed to fill the vacancies caused by George Hunt’s and G.W. Logan’s removal.
Attendance for the year ending 1911 for the Hays School was 11 students.
School Closes
The school was closed around 1913, and the building was demolished. It was probably due to the Oakland, Antioch, and Eastern Railway construction, later known as the Sacramento Northern. For more on the Sacramento Northern, please go here. The East Bay Hills Project
Montclair Firehouse
The Montclair firehouse was built on the same site in 1927. The storybook-style building was designed by Eldred E. Edwards of the Oakland Public Works Department.
More on the mansions that once graced the streets of Oakland
Koa Hall – Bailey Mansion
W. H. Bailey, who owned plantations in Hawaii, hired W.J. Mathews to design his home, costing $70,000 to build circa 1889.
The main hall’s woodwork was made of beautiful koa from the Hawaiian Islands. Koa carvings were also found by the main staircase. The reception room’s woodwork on one side of the hall was bird’ s-eye maple. Antique oak was used in the library and the dining room.
It was converted into a rooming or boarding house.’
The old mansion was razed in the late 1920s, and the Hotel Lakehurst was built.
It is now called Lakehurst Hall.
Location: 1369 Jackson St, now 1569 Jackson Street, at the corner of 17th Street.
“Aloha, nui,” or “Love be unto you.” It is carved above one of the entrances
Samuel T. Alexander came to Oakland from Hawaii in the early 1880s. He was one of the founders of Alexander & Baldwin, an American company that cultivated sugar cane.
In 1882, Alexander purchased a lot on the northwest corner of Sixteenth and Filbert for $6,000.
The three-story Queen Anne-style home was designed by Clinton Day and was completed in 1883 at the cost of $20.000
Move to Piedmont
The family lived there until 1912 when Mrs. Alexander moved to Piedmont to be closer to her son, Wallace Alexander.
Rooming House
Sometime after 1912, the mansion was converted to a rooming house, and rooms were rented out until the mid-1960s.
New Life for Old Mansion
In 1967, the once venerable mansion stood deserted, and in despair, its boarded or broken windows were scheduled to be demolished.
The Oak Center Neighborhood Association members decided that the old mansion could be given a facelift and become a community “Neighborhood House.” Thus, demolition was halted.
They visualized a rehabilitated building with office space for the Oak Center Association, a children’s library and study hall, an adult library and reading room, a large all-purpose room for meetings and socials, and a room for individual and group counseling.
Vandals Strike
The group succeeded in saving the old mansion from the wreckers, only to have it nearly demolished anyway –by vandals. The house was broken into, ruined beyond repair, and finally demolished in 1968.
It was built in 1865, the 14-room house of rococo architecture. The barn had room for ten horses and room for 20 tons of hay.
The house had 14 rooms made of redwood. The barn had room for 10 horses
The mansion had a wood and coal furnace, and the radiators are believed to have been the earliest models of that kind in the country. The rooms were paneled with massive doors 9 feet high. Beautiful mirrors adorned the wall.
It was reported that Susan B. Anthony once slept there.
The house and barn property were purchased by Marston Campbell, Jr, as an investment. It was torn down in 1948.
Edward P. Flint, a land developer and San Francisco businessman, moved to Oakland in 1860. He lived at 13th and Clay before moving to this house.
The site where he built the house at 447 Orange Street was part of a larger parcel he subdivided in Adams Point.
After Flint died, Admiral Thomas S. Phelps, a veteran of the Spanish-American War, purchased the property. In 1939, M.A. Marquard purchased the propertyand lived in the house until 1964.
The house was demolished in 1964 and replaced with a “modern 28-unit apartment building.
The new structure has 15 two-bedroom and 12 one-bedroom apartments, plus a penthouse. Al Colossi designed the building. It is located at 447 Orange Street.
Mr. and Mrs. Marquard lived in the penthouse of the new apartment.
The heavy missile, which neighbors said had hurled through the air like a
“shell from a cannon.”
A 40-pound rock, blasted from the hills above Millsmont, was hurled half a mile and crashed through the roof and dining room ceiling at the home of Fred Bailey, 4017 Altamont Avenue.
The rock was blasted from the nearby Heafey-Moore quarry.
“There is little doubt the rock came from the quarry, where men were blasting.”
John Heafey, President of the Heafey-Moore
A “strange-urge” told Mrs. Bailey to leave their home, and she did go. She left the house at 4:30 with her daughter and went downtown.
“every time I went into the dining room, something told me I shouldn’t be there.” Mrs. Bailey said
Oakland Tribune October 28, 1931
They returned home to find it in shambles. There was an eight-foot hole in the ceiling of the dining room. The rock landed on the couch/bed that their daughter used.
On March 18, 1919, Mrs.George D. Greenwood was killed instantly when a bomb exploded in the family home garden overlooking Lake Merritt. Her husband was the Vice-President of the Savings Union Bank of San Francisco.
Killed Instantly
It is believed that Mrs. Greenwood found the bomb and picked it up, causing it to explode.
Mrs. Greenwood’s body was torn apart and hurled ten-feet across the garden by the force of the explosion. Her clothing was stripped from her body and hung from the trees or was scattered on the lawn.
All windows on two sides of the Greenwood home were shattered.
Threats Sent to Other Families
The Greenwood family wasn’t the only Eastbay family to have received letters threatening death unless specific amounts of money were handed over.
Other families included:
Kenneth E. Lowden – 274 19th Street
Mrs. E.A. Julian – Piedmont
According to the police, a letter demanding $5,000 and threatening to destroy his home with dynamite was sent to Greenwood in January of 1918. The “C.C. of C” signed the letter, which stands for the Cat’s Claw of California.
The Greenwood explosion was the third in a series attributed to a gang supposed to have dynamited Governor William D. Stephens home and one other.
An unexploded bomb was found in the yard of N. Campagna of Berkeley the week before.
Society Leader
Mrs. George D. Greenwood was considered “society royal” in Oakland and San Francisco, where her parents and husbands were pioneers.
She was one of the Tubbs girls, the daughters of the late Hiram Tubbs, early capitalist, and owner of the famous old Tubbs Hotel.
The daughters were Mrs. Greenwood, formerly Miss May Tubbs, Mrs. William G. Henshaw, Mrs. Grace Tubbs Henshaw, and Mrs. Edward M. Hall.
No Results
Police investigations, which continued for more than a year after the tragedy, resulted in the clearing of the mystery surrounding the bomb.
The police arrested many suspects, none were charged.
New Wife
Mr. Greenwood married Gertrude Vincent in late 1922.
Greenwood Home
The Greenwood home was located at the corner of 19th Street and Jackson at 1399 Jackson Street (later changed to 1899 Jackson). The Greenwoods lived there from about 1896 to 1920.
In 1936 the house was remodeled and became the new home of the Oakland University Club.
“We are building this clubhouse beyond our immediate requirement but with an eye to the future”
Mrs. E.T. Jepson Nov 08, 1925
A New Clubhouse
Press release
“A very handsome $10,000 structure is planned for the Montclair Clubhouse. It will be 109 by 40 feet and will contain a large auditorium, stage, dressing room, dining room, kitchen, check room, restroom, and basement space, which will be utilized as billiard room.”
Construction Started
The groundbreaking celebration was held in March of 1925 at the junction of Thorn Road (now Thornhill Drive) and Mountain Blvd.
Members of the Montclair Improvement Club inNovember of 1925 and began constructing the new clubhouse.
New Clubhouse Opens
In March of 1926, the Montclair Improvement Club held the $ 20,000 Montclair Community clubhouse formal dedication.
The structure is one-story and is of Spanish architecture. Features included an auditorium with stage and fireplace, dining and reception rooms, an electrically equipped kitchen.
John Perona was the builder who donated his services. Contributions of labor from club members reduced the cost of construction.
They also planned to have tennis and handball courts, a playground for children, and a golf course.
In March of 1926, the Montclair Improvement Club held their first dance at the new clubhouse.
A Bit of History
The beginnings of the Montclair Improvement Club can be traced back to as early as 1923.
After a few years, it became the Montclair Bussiness Assoc.
Membership was made up of residents of Montclair, Merriewood, and Forest Park.
The Women’s Auxiliary to the Montclair Improvement Club was also formed in 1923. The name was changed to Montclair Women’s Club in 1925 when it became affiliated with the California Federation of Women’s Clubs
Montclair Women’s Clubhouse
In May of 1928, the women’s club purchased the clubhouse from Montclair Improvement Club.
They held their first dance in August of 1928.
Clubhouse Damaged in Fire
In November of 1928, a fire damaged the interior of the clubhouse.
Clubhouse is Sold
In 1996 the Montclair Women’s Club was sold. From 1996 until 2015, it was an events center called the Montclair Women’s Cultural Arts Club.