A bit more history of the display or model homes in the Piedmont Pines neighborhood. There seems to be a lot of information on these homes, and local architects (now famous) designed many.
Spanish View Home – Ascot Lane
“The Spanish View Home is completely equipped with the latest ideas in modern home construction”
Oakland Tribune 1932
The Spanish View Home and the one next to it were designed and built by Thomas Sharman.
Oakland Tribune June 26, 1932
“Spanish View Home” 31 Ascot Lane – Google Maps
Architectural Prize Home – 1933 – Unknown Location
I haven’t been able to locate the address of this house. If you recognize it, please let me know.
Oakland Tribune November 19, 1933
The Architectural Prize Display Home was designed by Miller & Warnecke. The design was chosen from among 19 individual plans submitted by 11 different architects during a competition in the spring of 1933.
Oakland Tribune December 10, 1933
It opened in December 1933. Thirty-nine hundred and eighty-five visitors walked through the home on its opening day, and by the end of the first two weeks, over Seventy-five hundred people had visited the house.
The home was created with these three principle points:
Moderate in price -well within the means of the average family.
It had to fit the site in Piedmont Pine and take full advantage of the contour of the lot, the size of the lot, the view, and the trees.
It had to set a standard for the future homes to be built in the area.
Miller & Warnecke had this in mind when they designed the home.
Oakland Tribune Dec 1933
There are seven large rooms, including the rumpus room or recreation hall, in the basement. The living room, dining room, and kitchen are on the patio level. The bedrooms are elevated a half story above the living room.
Oakland Tribune November 26, 1933
The home was furnished by Breuner’s of Oakland, and L’Hommedieu were the selling agents.
Before “The Montclarion” newspaper rolled off the presses in 1944, there were two earlier editions. The Montclair Garden Club published a newsletter called the Montclair Clarion in the early 1930s and then the Montclarion.
Montclarion – Thanks to Chris Treadway
Montclair Clarion
In January of 1935, a small booklet of community news and poetry appeared in mailboxes in the Merriewood area. The Merriewood-Pinewood Improvement Club sponsored it.
The Montclair Clarion was distributed free of charge. It included poetry, stories, community activities, advertisements, and a recipe for Pumpkin Chiffon Pie.
The cover was a pen-and-ink sketch by Schuler of two pines, grass, and a view of the hills beyond. The sketch tool had slight variations, reflecting the seasons.
Montclarion 1992
Margery Lane Schuler, who lived at 5646 Merriewood Drive, was the editor. Schuler was also the advertising manager, copyreader, publisher, and art director.
In her first editorial, Schuler wrote that she hopes the Montclair Clarion will “have a great many people become more aware of the beauty of the district of the district and promote a desire for our living amongst the trees and nature, living close to God, thereby establishing us to live richer fuller lives.
” We want them to see our sunset, to breathe our pines; and everyone should hear our birds sing in the morning, they like it too, out here.”
Some news from the Clarion
Mrs. Emerson’s garden party with an entrance charge of 50 cents.
The Women’s club was booked solid.
Realtor Ione Jones had a pine lot available for $1,500.
Montclair Realty at 6466 Moraga announced the permit for the Hamilton Market.
New street sign at the blind corner of Merriewood and Sherwood Drives.
The cover of the April 1935 edition boasted a circulation of 1000, and by September 1935, the little book was less than ten pages.
Montclair Clarion Feb-Mar 1935 –Thanks Chris Treadway
In 1940, the first issue of the Monclairion, still a typed, mimeographed newsletter, appeared. Promising its readers, “a personal newssheet will keep you informed on the interesting and important events in your community.
July 13, 1940 –Thanks Chris Treadway
The area’s monthly news source was published by the Montclair Townsite Association, “of, by and for the people of Montclair from Piedmont to Skyline.” The yearly subscription price is $1.00.
Thanks, Chris Treadway
The editor, realtor Beatrice Pause of The Montclair Realty Co., had a staff of three nurserymen: Elmer Warren, local resident Damond Woodlee, whose forte was “scandal,” and her sister Pierette DeVincenzi.
Vol 2 No 54 July 1941
A popular and controversial column, “Well What Do You Know” by Yehudi, reported the goings-on of hill residents and merchants. “Yehudi” kept things stirred up by tattling on everyone, even himself.
“What local golf wizard took what local scribe’s pants at what club?” began a column in July 1940. “Little did he suspect this local scribe had shed his longies.” (and editors’ note read: Yehudi to be released from local klink Monday)
Vol 2 Oct 1941 Thanks, Chris Treadway
Five months after that first issue appeared, The Montclarion became a weekly, six to eight-page publication that included the “important events of the community” gossip, meetings, gardening and cooking tips, new neighbors, and help-wanted columns.
Four months later, the paper was delivered by carriers every Friday to 2,150 homes.
Advertisements on the letter-size news sheet reflected the hill area growth.
Charles Huenneke had taken over the Montclair Pharmacy at the corner of Moraga and La Salle.
Gil’s Market opened at 6120 La Salle.
Edward’s Cleaners and Hatters opened.
Thanks, Chris Treadway
The following year, four days after the bombing of Pearl Harbor, urged residents to enroll in civilian defense classes.
Vol. 3 No 1 Jan 1942 – Thanks Chris Treadway
But despite its popularity—2000 papers every week—the Montclarion died quietly sometime in 1942, a victim of wartime shortages and rising production costs.
For nearly two years, the Montclarion was nothing more than a copyrighted title.
The Montclarion
Fred and Micky Graeser bought the title for $100.00, rented printing equipment, and set up shop in their home on Sobrante Road. They sold the paper in 1977.
Montclarion
The first issue was on October 27, 1944, and started as a four-page semi-tabloid whose pages varied in size.
Over the years, The Montclarion moved their offices at least eight times.
Montclarion
Various Issues
Monntclarion June 1949 – Thanks to Chris Treadway
Montclarion March 1952 Thanks, Chris Treadway
MontclarionAugust 1953Montclarion Nov 17, 1955Montclarion May 1957Montclarion April 1957Montclarion 1962
Claremont Circle is a real estate development by the E.B. Field Company. It opened in 1935.
Oakland Tribune Sep 1935
Claremont Circle has a magnificent panorama view of SF Bay, Golden Gate, Marin County, and Mount Tamalpais
Oakland Tribune 1935
Oakland Tribune Sep 1935
Oakland Tribune Sept 1935
Oakland Tribune 1935
Oakland Tribune 1935
The homes of Claremont Circle
Oakland Tribune Aug 1936 38 Sonia Street
Oakland Tribune Sept 1936 Not sure of the location
Oakland Tribune Oct 1936 Not sure of the location
Wide Horizons Display Home
Oakland Tribune Feb 14, 1937 34 Sonia Street
In February of 1937, the E.B. Field Company held a contest to name their newest display home that opened. The winning name was “Wide Horizons.” The house was located at 34 Sonia Street
The Home of Today is located Claremont Circle, a small real estate development by E.B. Fields Co. on Sonia Street. It opened in May of 1937. The address is 58 Sonia Street.
Oakland Tribune Apr 1937 58 Sonia Street
The Home of Today was designed and built by Earl R. MacDonald and Herman A. Schoening
The French regency designed home was a joint effort of Frederick L. Confer and his father, F.W. Confer.
The house was built on a sloping lot among the pine trees with a picturesque view of the bay and the Golden Gate. The lot is just under 1/2 acre in size.
The home was sold before it was completed. The buyer was R.F.D. Le Mon of New York, who was planning on making Oakland his home.
R.F.D Le Mon was the developer of the Le Mon Park section of Piedmont Pines.
Mitchell & Austin were the realtors in charge of the property.
Featured in Architectural Magazine
October 1936
The house featured in an article called ” Homes – They Are Building Them Now” in the October 1936 edition of The Architect and the Engineer.
In 1937 he designed another home for R.F.D. Le Mon at 14 Cornwall Court.
Putting down roots in Montclair
In 1944 Admiral Thomas Sprague and his family moved into 26 Ascot Court. But his life in the Navy took off and traveled around the world. In 1951 Sprague retired from the Navy, and they settled in after only living in them for 2 weeks in the 8 years they owned it.
The Sprague Family lived there until about 1963 after Mrs. Sprague passed away.
The Tribune Jackson Style House – 5737 Chelton Drive
Updated October 2022
The “Style House” opened to the public in April 1935. Over 1500 visitors passed through the home that first weekend.
Local architect Frederick L. Confer designed the home with James H. Anderson,and the builder was James Armstrong.
The agents for the house were Mitchell & Austin, with Harry Stockman as the agent in charge.
The Jackson Furniture Company entirely furnished the house.
The View Then and Now
Oakland Tribune March 31, 1935
The view now
Award-Winning
The house is a modified Regency-type design. And it won an award for the distinguished “house of seven rooms or less” in the fourth Biennial Exhibition of American Architects. The house has also been called Monterey Style. Color is used abundantly throughout the house. The exterior is painted white with mustard color shutters.
Oakland Tribune July 14, 1935
The Style House was built amongst the pine trees on a site with an inspiring view of the bay. A prize-winner at a recent exhibition in San Francisco by the American Institute of Architecture, the “Style House with its novel Regency architecture,…remains one of the outstanding demonstration in the history of Eastbay real estate.”
Oakland Tribune August 25, 1935
Unique Home and Cozy Interior
The living room with a vaulted ceiling has French doors to the delightful front patio and the rear deck with SF and Bay views.
Oakland Tribune 1935
The floor plan has a full bath and generous bedroom on the main level with French doors to the patio. There are two more large rooms, one with a deck to enjoy the views! The lower features a bedroom, ideal for a family/rumpus room, a half bath, a generous laundry/craft room with work station, and a storage area—a two-car garage.
Oakland Tribune March 31, 1935
On opening day, a local Ford Dealer had a brand new Ford V8 parked outside the house.
