Posted in Homes, Tract or Subdivisions

Merriewood

I previously wrote about Merriewood in 2019. Many of the images on that post were lost when I transferred my blog to a different hosting site. So this is a new and improved post. I’m reviewing my posts one by one to address any issues.

Merriewood lies on the west side of Thornhill Drive, from Merriewood to Broadway Terrace. It includes some of Florence Terrace and Capricorn Avenue on one side and Valley View Road on the other.

Merriwood lies just back of Piedmont looking upon the magnificant scene of the city and the bay.” Oakland Tribune Sept 12, 1924

The Realty Syndicate Company announced that the Merriewood Tract (Montclair District) would go on sale on Sunday, September 14, 1924. There were 100 lots available. $10 would hold one for a potential buyer. Within the first week, six houses were started.

A $10 deposit would hold any lot in the tract on the opening day.

Oakland Post Enquire September 13, 1924

The Realty Syndicate had sold thousands of lots in Oakland before offering up Merriewood. They knew the challenge that most buyers faced after purchasing a lot was “How to Build.” They offered an unprecedented opportunity in Merriewood.

Oakland Tribune August 9, 1925

If the buyer wanted the house built for him, the Realty Syndicate would handle the construction, with labor costs included.

Oakland Tribune, September 12, 1925

The Merriewood tract is about 100 acres in the Oakland Hills, at elevations ranging from 500 to 1300 feet. One advantage that made Merriewood so attractive was its proximity to transportation; it was only 15 minutes to downtown and 50 minutes to San Francisco. The bus lines had recently been extended in Montclair.

To get to Merriewood (Sundays only), visitors could catch a free bus to Merriewood at the 40th and Piedmont Avenue station.

A highly admired feature of Merriwood was the remarkable marine panorama of San Francisco Bay.

Sunday you can take the step that means freedom,independence, and home ownership” Oakland Tribune Sept 12, 1924

The opening drew hundreds of people on that opening day. Within 48 hours, six houses were started.

Oakland Tribune 1926

a drive through Merriewood is all that is needed to convince one of its many advantages as a place of family residience,” C.P. Murdock – Realty Syndicate.

Oakland Tribune April 4, 1926

Healthy Climate and New Community

The hills of Merriewood were (and still are) thickly wooded with oaks, pines, and redwoods. The full force of the sun’s rays shone through the trees, resulting in a moderate, even climate.

Oakland Tribune, April 15, 1926

“The natural beauty of the tract, its pines and oaks covering the slopes, and attractive hidden away beneath the trees.” C.P. Murdock Feb 1926

Oakland Tribune 1924
Oakland Tribune, September 24, 1924

More Units

Oakland Post Enquirer March 12, 1927

By the end of September 1924, a second unit of Merriewood was on sale and included many of the level-view lots in the tract.

The same proposition of providing all the materials for a three-room house was carried over to this unit.

You never saw anything develop as fast as Merriewood. Houses going up all over the two units of the tract already sold. Oakland Tribune Oct 17, 1924

Unit No. 3 was on sale by the end of October 1924. The price of a house was as low as $ 1,975, built by the builder.

80 cozy homes were in various forms of construction by May 1925

The Realty Syndicate announced in December 1925 that Merriewood was one of the company’s most successful subdivisions since opening in 1924. They also announced the opening of the sixth unit and that 130 homes were now complete.

The experience of building homes in the earlier units of Merriewood enabled the Realty Syndicate to identify ways to reduce costs in materials and labor. The sixth unit, with no additional costs to the buyers, included built-in kitchen features and a complete bathroom with a tub and sink.

Oakland Post Enquirer April 24, 1926

Nearly 150 homes were nearing completion, the Realty Syndicate reported in March 1926.

Oakland Tribune, March 21, 1926

A Growing Community

Oakland Post Enquirer January 9, 1926

In early 1926, Montclair was also changing to keep pace with the new homes. The residents of the area built a new clubhouse, the Montclair Community Center. The clubhouse later became the home of the Montclair Women’s Club.

Oakland Tribune 1925

Home life is never complete until facilities of the community are adequate to the standards of the home.” Oakland Tribune Feb 13, 1926

A school was being built down the street from the clubhouse.

Oakland Tribune February 17, 1926

In 1927, the Thorn Road Bible School opened up on Thornhill, on the site of the present-day Montclair Presbyterian Church.

The first store in Montclair opened in 1925, and the building remains behind the present-day 7-Eleven on Thornhill.

Tract Office and Model Home

Oakland Post Enquirer, September 25, 1925

To help sell the plan, the Realty Syndicate built a demonstration model home using the same materials the buyer would receive. The material was enough to make a 3-room house.

Showing the corner of Grisborne and Thornhill, Oakland Post Enquirer, October 24, 1924

One of the model homes was located on Thornhill Drive and Grisborne Avenue.  The address was 5815 Thorn Road (now Thornhill Drive).  It served as the model home and tract office for Merriewood. 

The Tract Office at 5815 Thornhill Drive, SF Call Bulletin October 11, 1924
Tract Office 5815 Thornhill Drive

Later, it was the offices of Phil Hearty, who sold real estate in Montclair for years and was also involved in the development of many tracts in Oakland.

5815 Thornhill – today Google maps

Today, it is the home of the Montclair Community Play Center.

Cabins?

“Many of the old houses on Merriewood Drive were built as vacation cabins, and several retain their original clapboard siding: 5574 (1924), 5826 (1925), 5844 (1925), 5857 (1925), and 5876 (1926)”. An Architectural Guidebook to San Francisco and the Bay Area

5876 Merriwood Drive

Street Names

Merriewood has two sets of unique street names. The first is named after the signs of the zodiac: Aquarius Way, Capricorn Avenue, Leo Way, Taurus Avenue, Uranus Avenue, and Virgo Road—the other one honors Robin Hood, with Nottingham Drive, Robin Hood Way, and Sherwood Drive. I grew up on Capricorn Avenue.

Public Stairways

The Merriewood Stairs are divided into two sections: the Lower Merriewood Stairs (from Thornhill Drive to Marden Lane to Merriewood) and the Upper Merriewood Stairs (from Merriewood Drive to Valley View Road to Merriewood again). Merriewood Stairs _ Oakland Local Wiki.

More Info:

Posted in Uncategorized

East of Piedmont

“New Residential Section East of Piedmont

SF Examiner Nov 13, 1920

The Oakland Real Estate Board held a contest to name the new residential district along Moraga Road in the hills behind Piedmont. The syndicate owned the area, which comprises 2500 acres of residential land and a business section. The prize for the best name was $50.00.

Oakland Tribune 1919

The one condition was that they had to describe what they saw in the district to suggest their submitted name.

Montclair was the winner.

Montclair Subdivsions

Oakland Tribune Aug 22, 1922

Development of the hill section was first envisioned in the early 1900s when the Realty Syndicate Company purchased the Dingee and Medau properties.

SF EXAMINER JUL 10, 1901

The first unit opened in 1920, extending across Moraga Avenue from the present business district up to the Piedmont border. They called this unit Montclair Acres, and the great demand for lots resulted in the opening of Montclair Estates in 1921.

SF Examiner Nov 2, 1920

The wisdom in buying a homesite in Montclair Estates is bulwarked by ever increasing joy of ownership.”

Oakland Tribune Oct 22, 1922
SF Chronicle Sep 24, 1921

The streets for the two units were named after famous WWI generals, such as Pershing, Dawes, McAndrew, Liggett, Bullard, and Harbord. 

They both offered half-acre and one-acre lots.

Country Club Acres was also put on the market in 1921. It was located on the other side of Moraga Avenue, extending to Holy Names School, and Masonic Avenue was in it.

Oakland Tribune May 28, 1922

Montclair Vistaadjoining Country Club Acres, opened in 1922 and extended from Harbord Drive to include Maxwelton and Hiltop Crescent. To announce its opening, they held a “huge bonfire” (wow!).

Oakland Tribune, May 28, 1922

Sierra Vista opened in 1922.

Oakland Tribune 1922

Across the valley, Merriewood was also opened in 1922. In addition to selling lots, the company also sold lots with small bungalows, the purchaser choosing the style of home to be built. Within two years, they sold 250 of these homes.

Oakland Tribune, April 18, 1926

In Merriewood there are streets named for some of the signs of the Zodiac like Aquarius, Aries (no longer used,) Capricorn (my street,) Leo, Taurus, Uranus, and Virgo.

SF Examiner Sept 1924

There is also a group of streets named in honor of Robin Hood. They are Nottingham, Robin Hood, Sherwood, Merriewood (Merry Men?), and Crown (Crown of England?.)

Hampton Highlands opened in 1925 and was located starting where Park Blvd meets Estates Drive.

Oakland Tribune Nov 1, 1925

Montclair Highlands was the large area adjoining the business center, and streets in it were named for explorers; Cortez, Balboa, Magellan, and Drake, among others.

Oakland Tribune June 7, 1925

In this section, the syndicate built an Observation Tower, which burned down a few years later. Montclair Highlands was so successful that Montclair Highlands Extension was opened, including Cabot Drive and Colton Blvd.

Smith Reserve included some 1,600 lots, now known as Piedmont Pines, opened in 1926, and the streets were given English names, such as Ascot, Chelsea, Beaconsfield, Holyrood, and Keswick.

Smith Reserve Beauty Spots
Oakland Tribune May 23, 1926

A lot of work went into preparing Smith Reserve; they had to remove trees, open roads, and put in storm drains.

Scenic Beauty Smith Reserve
Oakland Tribune May 30, 1926

It was in Smith Reserve that they built one of the finest model homes in all of California. Check out Casa Alta Dena here.

Oakland Tribune Oct 9, 1927

In 1927 they opened “Smith Reserve Highlands” after closing out Montclair Highlands.

The Townsite

Oakland Tribune 1919

In 1919 the Realty Syndicate announced the plans for a civic /business center for the area in the hills behind Piedmont.

Site of the new Townsite – Oakland Tribune Nov 7, 1920

When the business district officially opened in 1925, it was known and publicized as “Montclair Townsite.”

Oakland Tribune Nov 7, 1920

Big Promotional Campaign

An extensive newspaper campaign was carried out on both sides of the bay, with advertising bills amounting to thousands of dollars weekly. Banners and flags flew along Moraga Avenue. Two bus lines provided free transportation into the hills.

The syndicate built a large lodge used for sales promotion. A prominent artist on the Examiner staff named Virgil Theodore Nahl painted a large mural painting in the lodge of the hill district looking towards the bay.

The lodge was later converted into an attractive home. I’d love to find out which one on Lodge Court is “The Lodge.”

Following the collapse of the Reality Syndicate in 1929 Raymond Emge who had worked for them took over the management of Montclair Highlands. Emge organized a home building company that promoted homes designed by architects and held architectural competitions. From then until WWII scores of new homes were built throughout the hills.

List of Subdivisions

  • Country Club Acres – 1921
  • Fernwood – 1922
  • Glenwood Glade –
  • Hampton Manor – 1925
  • Merriewood – 1922
  • Montclair Acres – 1920
  • Montclair Estates – 1921
  • Montclair Highlands – 1925
  • Montclair Townsite – 1924
  • Montclair Vista – 1922
  • Montera – 1925
  • Pinehaven – 1922
  • Sierra Vista – 1921
  • Smith Reserve (now Piedmont Pines) – 1921
  • Thornhill Park – 1917

More Info:

The End

Posted in Advertisment, Early Montclair, History, Then and Now

“The Newspaper With The Hillside Slant”

Before “The Montclarion” newspaper rolled off the presses in 1944, there were two earlier editions. The Montclair Garden Club published a newsletter called the Montclair Clarion in the early 1930s and then the Montclarion

Montclarion – Thanks to Chris Treadway

Montclair Clarion

In January of 1935, a small booklet of community news and poetry appeared in mailboxes in the Merriewood area. The Merriewood-Pinewood Improvement Club sponsored it.

The Montclair Clarion was distributed free of charge. It included poetry, stories, community activities, advertisements, and a recipe for Pumpkin Chiffon Pie.

The cover was a pen-and-ink sketch by Schuler of two pines, grass, and a view of the hills beyond. The sketch tool had slight variations, reflecting the seasons.

Montclarion 1992

Margery Lane Schuler, who lived at 5646 Merriewood Drive, was the editor. Schuler was also the advertising manager, copyreader, publisher, and art director.  

In her first editorial, Schuler wrote that she hopes the Montclair Clarion will “have a great many people become more aware of the beauty of the district of the district and promote a desire for our living amongst the trees and nature, living close to God, thereby establishing us to live richer fuller lives.

” We want them to see our sunset, to breathe our pines; and everyone should hear our birds sing in the morning, they like it too, out here.”

Some news from the Clarion

  • Mrs. Emerson’s garden party with an entrance charge of 50 cents.
  • The Women’s club was booked solid.
  • Realtor Ione Jones had a pine lot available for $1,500.
  • Montclair Realty at 6466 Moraga announced the permit for the Hamilton Market.
  • New street sign at the blind corner of Merriewood and Sherwood Drives.

The cover of the April 1935 edition boasted a circulation of 1000, and by September 1935, the little book was less than ten pages.

Montclair Clarion Feb-Mar 1935 Thanks Chris Treadway

You can look at the above issue here: Montclair Clarion – Oakland Local Wiki

Montclarion

In 1940, the first issue of the Monclairion, still a typed, mimeographed newsletter, appeared. Promising its readers, “a personal newssheet will keep you informed on the interesting and important events in your community.

July 13, 1940 –Thanks Chris Treadway

The area’s monthly news source was published by the Montclair Townsite Association, “of, by and for the people of Montclair from Piedmont to Skyline.” The yearly subscription price is $1.00.

Thanks, Chris Treadway

The editor, realtor Beatrice Pause of The Montclair Realty Co., had a staff of three nurserymen: Elmer Warren, local resident Damond Woodlee, whose forte was “scandal,” and her sister Pierette DeVincenzi.

Vol 2 No 54 July 1941

A popular and controversial column, “Well What Do You Know” by Yehudi, reported the goings-on of hill residents and merchants. “Yehudi” kept things stirred up by tattling on everyone, even himself.

“What local golf wizard took what local scribe’s pants at what club?” began a column in July 1940. “Little did he suspect this local scribe had shed his longies.” (and editors’ note read: Yehudi to be released from local klink Monday)

Vol 2 Oct 1941 Thanks, Chris Treadway

Five months after that first issue appeared, The Montclarion became a weekly, six to eight-page publication that included the “important events of the community” gossip, meetings, gardening and cooking tips, new neighbors, and help-wanted columns.

Four months later, the paper was delivered by carriers every Friday to 2,150 homes.

Advertisements on the letter-size news sheet reflected the hill area growth.

  • Charles Huenneke had taken over the Montclair Pharmacy at the corner of Moraga and La Salle. 
  • Gil’s Market opened at 6120 La Salle.
  • Edward’s Cleaners and Hatters opened.
Thanks, Chris Treadway

The following year, four days after the bombing of Pearl Harbor, urged residents to enroll in civilian defense classes. 

Vol. 3 No 1 Jan 1942 – Thanks Chris Treadway

But despite its popularity—2000 papers every week—the Montclarion died quietly sometime in 1942, a victim of wartime shortages and rising production costs.

For nearly two years, the Montclarion was nothing more than a copyrighted title.

The Montclarion

Fred and Micky Graeser bought the title for $100.00, rented printing equipment, and set up shop in their home on Sobrante Road. They sold the paper in 1977.

Montclarion

The first issue was on October 27, 1944, and started as a four-page semi-tabloid whose pages varied in size.

Over the years, The Montclarion moved their offices at least eight times.

Montclarion

Various Issues

Monntclarion June 1949 – Thanks to Chris Treadway
Montclarion March 1952 Thanks, Chris Treadway
Montclarion August 1953
Montclarion Nov 17, 1955
Montclarion May 1957
Montclarion April 1957
Montclarion 1962

Thanks to The Montclarion for their history.

More Info:

The End

Posted in History

1937 Fire – Upper Broadway Terrace

The Pasadena Post, Sept 26, 1937

Wow, the above headline is sensational at its best.

A fast-moving brush fire that destroyed at least four homes in Oakland threatened at least 50 more homes in the area of Pine Needle Road and Upper Broadway Terrace. This was on September 25, 1937.

Oakland Tribune, Sept 26, 1937

The photo below was taken at the height of the blaze, but before the fire jumped Tunnel Road.

Oakland Tribune, Sept 26, 1937

Families Flee

Oakland’s civilian defense police knocked on doors to tell the residents of Broadway Terrace, Upper Montclair, and Piedmont Pines to evacuate.

Oakland Tribune, Sept 26, 1937

Their families fled their homes in fear; others who sought to save their belongings were ordered out by the firefighters.

Big Trees Burn

The fire started close to the home of Police Inspector Jesse Jackson at 6019 Pinewood Road at around 3 pm on September 25, 1937, possibly due to someone burning trash in their yard.

Oakland Tribune, Sept 26, 1937

During the first six hours, the fire had burned across the western edge of the Pinehaven district, up Broadway Terrace to a point just below Skyline Blvd., and then back down another canyon to the west.

SF Chronicle Sept 26, 1937

Flames burned through acre upon acre of brush and climbed up into the tops of pine and eucalyptus trees.

Hoselines Burned

Several hundred feet of hose laid across brush to ease the link from the pumps to the fire area were destroyed by flames. Lack of water was a problem; they had used up all the water in the reservoirs (tanks) in the immediate area.

Oakland Tribune, Sept 26, 1937

The abnormally high temperature, combined with the heat of the flames, made it difficult to fight the fire.

Oakland Post Enquirer, Sept 27, 1937

Eyewitness Accounts

C.F. Humphrey – 13025 Broadway Terrace

Oakland Tribune, Sept 26, 1937

Mrs. Marguerite Risley – 6493 Farralone Way

Oakland Tribune, Sept 26, 1937

Homes Lost or Damaged

Oakland Tribune, Sept 26, 1937

Homes Destroyed

  • 6142 Ruthland Road
  • 6539 Gwin Road
  • 15030 Broadway Terrace
“The photo at left shows the flames encircling the little summer home Ted Gould on Broadway Terrace. A few minutes later it had been engulfed.” Oakland Tribune, Sept 26, 1937

Homes Damaged

  • 16060 Broadway Terrace
  • 17014 Broadway Terrace
  • 17044 Broadway Terrace
  • 17050 Broadway Terrace
  • 6142 Pinewood Road
Sept 26, 1937
Sept 26, 1937

Arrest

The fire started when a “backyard bonfire” got out of control. An Oakland music teacher was arrested the Monday after the fire for burning trash in his home at 6064 Mountain Blvd. He stated the fire got out of hand and spread up the canyon towards Skyline Blvd.

Oakland Tribune, Sept 28, 1937

The music teacher was charged with a misdemeanor and was freed on $100 bail after explaining to the court that he did not know he needed a permit. He also said, “a sudden gust of wind spread the fire.”

Later, the court suspended his sentence and the $100 fine, as it did not believe he had set the fire intentionally, but rather due to carelessness. The teacher was put on probation for 180 days.

1929 Fire

There was a fire in November 1929 in the same area. Some of the same homes were damaged at that time. The Powers home at 6142 Ruthland Road was damaged in 1929, only to be destroyed by fire in 1937. The Albright home at 16060 Broadway Terrace was damaged in both fires.

Oakland Tribune Nov 15, 1929

More Info:

The End

Posted in Homes

10 Overlake Court –

10 Overlake Court –

Oriental Theme in Small Home

Oriental (now we would say Asian) theme in a small home. The five-room home is located at 10 Overlake Court above the Montclair Pool (Swim and Racquet Club).

It was designed with both far Eastern ideas and California architecture. Oil finished wood in a natural color, accented with Chinese red in finish and outside trim, grasscloth wallpaper, and bamboo moldings were some of the Eastern ideas.

Oakland Tribune Feb 1940

The living room opens onto a private garden with beautiful oak trees. The house is somewhat like a modern ‘farmhouse’ with an exterior of oiled, heart redwood, and an off-white limestone finished roof with wide overhanging eaves.

With many red brick window boxes and large glass areas of windows that are divided into horizontal panes, creating a streamlined effect that is unusual in residential construction. A large circular grille in the garage door was also new and different.

Oakland Tribune Feb 1940

Montclair’s Most Talked-of Home

I don’t know who designed the home, but it was built by Robert Darmsted of Pinehaven Road. The Darmsted’s moved to Montclair in about 1920.

From 1924

Another local Montclarion F.A. Christopherson, who lived on Abbott Drive in the Merriewood area, did the brickwork.

From 1944
Oakland Tribune Feb 1940

Modern with “oriental touch.” Delightful patio. Price at $6450.00 in 1940.

Oakland Tribune Apr 1940
10 Overlake Court – Google maps

It is priced in the low 30’s! – 1964

Oakland Tribune 1964A

A true hideaway on a secluded cul-de-sac with a gorgeous living room in Japanese style. Price $289,000 in 1992.

SF Examiner Nov 15, 1992

The End

Posted in Model/Display Homes

Honeymoon Haven

Honeymoon Haven – 13049 Broadway Terrace – opened Jun 1935

A five-room residence planned to harmonize perfectly with it’s charming among pines.”  Oakland Tribune June 16, 1935

The home sits on 1/4 acre lots among the pines.

“1000 People attended the opening of Honeymoon Haven” – Oakland Tribune June 23, 1935

  • Merriewood Tract
  • Spanish -Colonial
  • George Windsor- builder
  • Jackson’s Furnishers of Homes
  • Phil Heraty – Real Estate Agent
  • Price – $4740
  • Sold $783,000 – 2015

Realtor info on home

Honeymoon Haven in 1935 and Honeymoon Haven in 2017

From the Oakland Tribune 1935