
I thought I would take a moment to share some Christmas ads and articles from The Montclarion. I know these ads will bring back memories from some of you.
From the 1940s







The 1950s








The 1960s










The 1970s





I thought I would take a moment to share some Christmas ads and articles from The Montclarion. I know these ads will bring back memories from some of you.
I have been sharing photos of holiday-themed AC Transit Coaches (buses) on Facebook. In researching the tradition, I learned that Nickolas P. Alevizos played Santa Claus for over 40 years. A bit of history here.
In December 1960, AC Transit’s new streamlined “Transit Liners” went into service on Christmas Day.
To introduce the new buses, a colorful parade called the “Travelcade of Progress” was held in downtown Oakland. The parade included all East Bay public transportation forms, including horse and cable cars.
Alevizos led the parade as Santa Claus.
Alevizos became a legend by dressing as Santa Claus and wheeling through the East Bay in an AC-Transit holiday-themed decorated bus.
He started playing Santa Claus in 1933 for the Shrine, Richmond Kiwanis Club, and at the Division 3 Christmas parties.
He also played Abraham Lincoln, Christopher Columbus, and Uncle Sam on the appropriate year dates. However, beginning in 1933, Santa Claus remained his most extended running role.
A transportation pioneer in the East Bay, Nichols P. Alevizos, 1921 started a jitney bus service. The major Oakland Jitney route was 7th Street from Pine Street to Clay Street. There were 16 jitneys and 16 drivers on the run, with 15 in use each day and the 16th taking the day off.
Alevizos organized a jitney association in 1924 and became its first and only president. In 1928, the association bought eight Model A Ford buses and named them West Oakland Motor Bus Lines.
In 1935, Alevizos sold the company to the Key System. Part of the deal made by Alfred J. Lundberg, Key System president, was for Alevizos to have a lifetime supervisor job with the company.
He served as superintendent of the Key System and later AC Transits Richmond Division. His career spanned 56 years.
Alevizos retired at the end of 1977 after a career that spanned over 56 years. He continued as Santa for two more years and passed away in April 2000.
In 1963, AC Transit launched its first holiday-themed bus, the “Candy Cane Express,” painted white and decorated with big red bows.
In the following years, the Holiday Bus became more elaborate. The vehicles were custom-painted and decorated with handmade wooden ornaments. By the mid-1960s, a full-size sleigh was installed on the roof, where “Santa” would ride.
There have been many versions of the Holiday Bus throughout the years. Decals and full custom vinyl wrap have replaced the custom paint jobs and bolted-on decorations.
This year’s (2020) theme is “Holidays Always Keep Their Sparkle.”