This is an updated post to one I wrote in 2019. Enjoy!
A news cinema or newsreel theatre is a cinema that specializes in continuously showing short films and occasionally features films.
The Newsreel Theater opened in October 1939; before that, it was the Franklin Theater (not to be confused with the other Franklin Theater.)
Oakland Tribune October 1939
The Franklin Theater was originally the Bishop Playhouse (later called the Fulton), which opened in 1915.
Bishop Playhouse on Franklin Street in Oakland, California. DATE:1919 Oakland Public Library, Oakland History Room.
In 1935, the Fulton Theater (formally Bishop) reopened as the Franklin, a motion-picture house taking its name from the previous Franklin, which had closed down.
The Newsreel Theater closed and transformed into the Telenews Theatre and opened on July 18, 1941
Oakland Tribune July 18, 1941
The theatre was the first to include local newsreel stories in the regular week’s program. Each program or show comprised fifty news events, including the “Ringside Seat to World War Two” series with Regan McCrary.
During the opening week, they showed a “Salute to Oakland,” a film on Oakland’s industrial, civic, and community life. The film showed the new Woodminster Amphitheater, Lake Merritt, Mills College, Oakland’s High Schools, and City Hall.
Oakland Tribune July 18, 1941
The lobby included a large “Progressive War Map,” updated daily. Twelve clocks showed the current time in cities throughout Europe, America, and Asia, and a teletype machine was also in the lobby.
Oakland Tribune July 18, 1941
Franklin Theater Once Again
When Telenews took over the Fox News Theater’s operation on Broadway in 1943, this theater became the Franklin once again and showed first-run movies.
The theater went dark in 1951 and was demolished to make room for an office building.
Oakland Tribune April 19, 1953
Fox News Theater on Broadway
“Fox Offers Timely Topics in Modern Show House.” – Oakland Tribune July 5, 1942
Located at 1906 Broadway, the 552-seat Fox News Theatre opened on July 3, 1942.
S. Charles Lee, a theatrical architect, designed the Fox News Theater.
The lounges were designed for convenience and luxury. An “electric eye” operated the magic fountain, eliminating manual operation.
Oakland Tribune July 1942
The Fox News Theater had a studio in the downstairs lounge, which broadcast vital news programs and topics of the day on the KQW CBS outlet.
Screenshot
Telenews took over the operation on April 30, 1943. The theater was renamed The Broadway Telenews Theater.
Newsreel Theatre on Broadway
In July 1941, the Oakland Tribune announced that Oakland would have a Newsreel Theater, a sister to the one in San Francisco.
Oakland Tribune 1942Screenshot
The 300-seat theater had spacious lounge rooms, which provided accommodations for writing letters, holding business conferences, reading the latest newspapers and magazines, etc.
The building first housed the Regent Theater, later the Regent Photo Theater.
Broadway at 12th circa 1917 – showing the Regent Theater. Photo by Cheney Photo Advertising
In the mid-1950s, the Newsreel (The Regent) was renamed the Peerlex. The Peerlex offered three action hits for 50 cents.
By 1972 the Regent was rechristened the Pussycat Theater showing XXX adult movies.
The city of Oakland acquired the theater by eminent domain in 1987.
The above photos are from a brochure by Frank K Mott, showing some of the features of Grand Avenue Heights from 1907.
“Grand Avenue Heights enjoys the finest climate in Oakland (and that means the best in the State). It is the greatest place in the world for children who can sleep out upon the sleeping porches 365 nights in the year.”
Over 3,000 people attended the opening day sale, and they sold between $50,000 and $79,000 in lots that first day. The average lot was about $2000 with $300 down and $25 a month.
“It is between the two most fashionable residential districts in the county – Adams Point and Piedmont”
Worden, W. E., and Frank K. Mott Company. Some Features of Grand Avenue Heights (by the park): the Park And Boulevard Residence District of Oakland. Oakland, Cal.: Frank K. Mott Co., 1907. Haiti Trust
The 1920s were economic boom years in the United States and California.
Economic growth was fueled by the general post–World War I recovery and oil discoveries in Los Angeles and, most notably, the automobile’s widespread introduction.
Oakland expanded during the 1920s, flexing enough to meet the influx of factory workers.
Oakland TribuneJuly 22, 1922
Between 1921 and 1924, 13,000 new homes were built in Oakland, more than 1907-1920.
Many of the large downtown office buildings, apartments, and single-family houses still standing were built during the 1920s, reflecting the architectural styles of the time.
Moraga Road District
Oakland Tribune Nov 2, 1919
After running a contest in Oakland Tribune in 1919, Montclair was the name given to the new area. You can read more about that here: Sunalta or Montclair?
Montclair Opens
1920
They sold $460,000 worth of property in Montclair during the first year.
Her First Birthday
Oakland Tribune October 1921
Where is Montclair?
The Montclair of the 1920’s – Oakland Tribune
Today, Montclair covers a much larger area. It includes the neighborhoods (or tracts) of Pinehaven, Merriewood, Fernwood, Glenwood Glade, Forest Park, Montclair Highlands, and Piedmont Pines.
During the first years of the 1920s, much money and effort went into selling property in Oakland, whether through free houses or lot giveaways or providing car service to the sites from downtown (just 15 minutes away). The Realty Syndicate even provided buses ( see The First Bus lines in Oakland ).
I thought I would show you some clever ads from the Oakland Tribune and the San Francisco Chronicle. In the months leading up to the day Montclair went on sale, they ran small teaser-type ads all through the paper.
Smith Reserve was a subdivision in Montclair and is now called Piedmont Pines.
Smith Reserve is located at the top of Park Blvd with borders on Shepherd Canyon and Joaquin Miller Park and up to Skyline Blvd.
Smith Reserve Opens
The Realty Syndicate announced in May of 1926 that they were putting 300 acres in the hills behind Piedmont for sale. TF.M. Smith once owned the land.
Page from 1928 Brochure of Smith Reserve courtesy of Chris Treadway
“Smith reserve is the most beautiful tract of land opened by the Syndicate Company”
Oakland Tribune
Oakland Tribune May 23, 1926
“Much of the beauty of Smith Reserve is due to the varied groupings of oaks, ecualyptus and pine trees which cover the entire tract. The different shades of green, together with the variety of sizes and shapes of these trees afford an almost endless variety of choice to people in search of unusualsettings for distinctive homes.”
Oakland Tribune
Huge Sales!
In July of 1926, two months after the subdivision was open, the Realty Syndicate reported nearly $250,000 in sales. They also said a bus transportation system would be implemented, connecting with both local and San Francisco electric lines. – Oakland Tribune, July 18, 1928.
“Scenic Beauty”
Oakland Tribune 1926
Oakland Tribune May 30, 1926
S.F. Examiner Sep 4, 1926
S.F. Examiner Oct 28, 1928
“The Princely Estate of F.M. “Borax” Smith”
“Selected years ago by F.M. “Borax” Smith as a private estate when thousands of acres of the finest residentioal property in the East Bay were owned by him, Smith Reserve was set apart for eleborate development.”
Oakland Tribune
1912: Map of Oakland and vicinity published by the Realty Union, compiled from optical and other data by T. J. Allan; T. R. Morcom
Smith built Arbor Villa on the site further down on Park Blvd.
Arbor Villa estate, as seen from across Park Boulevard
Camp Dimond
In 1919, 25 acres of the Smith Reserve were sold to the Oakland-Piedmont Council of the Boy Scouts of America for a camp. It was calledCamp Dimond and was in use from 1919-1948.
In 1948 the Oakland Public School district took over the land and built Joaquin Miller Elementary and Montera Junior High Schools.
Bus Service
In July of 1928, the Realty Syndicate inaugurated a regular bus service into Montclair Highlands and Smith Reserve from the terminal at Moraga Ave and Hampton Road ( now La Salle Ave.) The buses had a regular schedule but alternated their run. It would go to Smith Reserve first on one trip and go to Montclair Highlands first on the next trip.
S.F. Examiner Jul 28, 1928
In Smith Reserve
In September of 1928, they broke ground for two new Spanish-type homes ranging from $10,000 to $15,000 in building costs. Architect Hamilton Murdock completed plans for four additional homes with three more on the drawing board. They embraced various types of architecture. Two of the homes were of the modified Spanish hacienda type with balconies overlooking the Eastbay and the Golden Gate.
S F Examiner Apr 14, 1929
One of the homes started in 1928 was the residence of G.O. Thomas. This h me was Spanish in style and was to cost $20,000.
S.F. Examiner Apr 13, 1929
The Harry S. Stockman is a nine-room English-type home that cost $25,000 to build. The house has a panorama view of the hills, Eastbay, and landscaped grounds and is at 5640 Castle Drive at Mountain Gate.
In March 1886, the Board of Supervisors created a new school district. That took from portions of the Piedmont, Peralta, and Fruitvale districts representing about 44 children.
Hays Canyon Schoolhouse Students pose with their teacher, in this photo and of the six children sitting down. Walter Wood is 2nd from the left, his brother Alfred Wood is 4th from the left, Harry W. Logan is seated on the far right, and his brother Maurice Logan (the painter) is standing on the far right. The Logans and the Woods lived at Lake Temescal. c 1900-1910 Oakland History Room
The new district was called the Hays School District in honor of the late Colonel John Coffee Hays.
The superintendent appointed the following residents of the area as trustees:
W.H. Mead
J.H. Medau
Mrs. Susan Hays
Land Donated
Hetty S. Henshaw gave the district the land for the school. The Montclair Firehouse was built on the spot in 1927, using the front part of the lot.
Oakland Tribune July 16, 1886
New School House Built
Requests for bids to build the school were made in July of 1886.
Oakland Tribune July 1886
The completed school was small at only 32×36 feet, with just one classroom. It was Gothic in design with a graceful-looking bell tower. It had two entrances, one for the boys and the other for the girls, with each entry having a 6×6 vestibule. The sash bars of the windows are all horizontal, copying the style of European schools.Â
Oakland Tribune July 07, 1886
The construction cost about $2,500 and took about two months to build.
The dedication of the school was held in October 1886. It was attended by most of the families that lived in the area. Judge EM Gibson and W.H Mead made opening remarks. Some of the families in attendance:
The students from the school provided entertainment under the direction of their teacher Miss Lucy Law. The following students performed:
Clara Gibson
Gussie Gibson
Carrie Mead
Daisy Mead
Susie Mead
Mattie Mead
Edith Medau
Louise Medau
Oakland Tribune February 11, 1888
Oakland Tribune November 23, 1889
Graduation 1901
Hays School was the scene of brightness and beauty on Friday, June 14, 1901. Friends and family gathered to witness the closing exercises. The four graduates were:
Jessie Logan
Robert Shepherd
August Carson
Scott Monroe
Oakland Tribune June 1901
School Trustees
In 1904, Mr. S. Morrell and Mr. Johnson were appointed to fill the vacancies caused by George Hunt’s and G.W. Logan’s removal.
Attendance for the year ending 1911 for the Hays School was 11 students.
Oakland Tribune August 01, 1911
School Closes
The school was closed around 1913, and the building was demolished. It was probably due to the Oakland, Antioch, and Eastern Railway construction, later known as the Sacramento Northern. For more on the Sacramento Northern, please go here. The East Bay Hills Project
Montclair Firehouse
The Montclair firehouse was built on the same site in 1927. The storybook-style building was designed by Eldred E. Edwards of the Oakland Public Works Department.
Storybook firehouse on Moraga Avenue in the Montclair district of Oakland, California. 1934, ohrphoto.districts.031. Oakland. Buildings Oakland Public Library, Oakland History Room.
A bit of history of some of the mansions that once graced the streets of Oakland. More to come at a later date.
Burnham Mansion
Burnham Mansion was at the corner of Lakeside Drive and 17th Street. The three-story mansion was built in 1902 by John Russell Burnham.
Oakland Tribune 1955
The Burnham family selected the site on Lake Merritt’s edge because of its similarity to Lake Geneva.
The city’s first stall shower and an automobile garage were the house’s distinctive features. The Burnhams were the owners of one of the first two automobiles in Oakland.
Oakland Tribune 1955
The mansion was turned over to the American Red Cross for a hospitality center at the beginning of WWII. Alcoholics Anonymous occupied the home until 1955.
In 1956, construction was to begin on ne 60-unit apartment building. The new structure was expected to cost $2.5 million. Each of the 60 apartments ran completely through the building with views of Lake Merritt. Other features included parking on two levels, the elimination of corridors, an extensive elevator system, individual patios, and a rooftop garden.
Lake Merritt – Anthony Chabot’s Home – circa 1886 – Photo by Frank B. Rodolph – http://www.oac.cdlib.org/ark:/13030/kt9d5nd40c/?order=1
The old home of Anthony Chabot, founder of Oakland’s modern water system, was torn down in 1952. The city had declared the house a fire and health hazard. The home was located at 104 East 15th and 2nd Avenue.
Lake Merritt – Anthony Chabot’s Home – circa 1886
The building had been used as a rooming house for years, taking in enough money to pay the taxes, and was still owned by Ellen Chabot Bothin.
The home was a modest one, considering the owner was a millionaire. The house was two stories with an attic, its rooms with high ceilings, marble mantels, and velvet embossed walls.
The Chabot’s name is a part of our history, with the following named after them.
Chabot Road
Chabot Observatory
Chabot School
Lake Chabot
Goodall Mansion
Edwin Goodall built an elaborate mansion in 1880. The house was located at 1537 Jackson Street.
The home had paneled walls, a bed carved out of mahogany, and a small theater with dressing rooms.
In 1918, Dr. M.M. Enos purchased the home and operated it as the St. Anthony Hospital until 1923, when it became theJackson Lake Hospital.
Oakland Tribune 1960
In 1960, the hospital was razed to make room for an apartment building called the Jackson Lake Apartments.
Oakland Tribune Sept 23, 1960
Jackson Lake Apartments
King Mansion
Charles H. King built his mansion in about 1884.
King City, a rural community in the Salinas Valley, was named in 1886 for Oakland’s Charles H. King.
In 1971, the old and neglected King family Mansion still stood at 1029 Sixth Avenue and East 11th Street. The home at one time had 38 rooms. Not sure exactly when the home was razed.
Mein Mansion
Oakland Tribune 1964
The mansion of Capt. Thomas Mein was located at the corner of Jackson and 15th Street.
Oakland Tribune 1964
The three-story, 16-room Victorian was built in 1899 and included a winding staircase and marble fireplaces.
Oakland Tribune 1964
In 1964 home was razed to make room for a new 34-unit apartment called the Delphian.
Oakland Tribune 1965
Palm Knoll
Oakland TribuneJan 12, 1947
Palm Knoll, was the home of Governor (later Senator) George C. Perkins (1839–1923). The 24-room mansion, Vernon and Perkins Street, was built in 1890.
Palm Knoll was razed in 1947 to make room for apartments.
How it looked before it was demolished Oakland Tribune Jan 12, 1947
Playter Home
Ely Welding Playter, a successful hardware merchant in San Francisco, built the mansion in 1879 at 14th and Castro Streets. The area was the center of Oakland’s elite. He lived there with his family until 1885.
YWCA (old Player Home) at 14th and Castro Streets in Oakland, California. Oakland Public Library, Oakland History Room. Undated
It was a three-story structure with long, narrow windows.
Playter was the 24th Mayor of Oakland. He served two terms, 1885 and 1886, and was a Republican.
In 1907, the YWCA raised enough money to purchase the home to be used as the association’s headquarters and a home for “working girls.”
Oakland Tribune Feb 18, 1907
The house was torn down in 1948 to make room for a service station.
The hospital was Once a Mansion.
The original home of the Solomon Ellsworth Alden family, then the John Edgar McElrath family.
Henry A. Snow, a naturalist, collector, and African big game hunter, established the Oakland Zoo in downtown Oakland. The first Zoo was located at 19th and Harrison. The area is now known as Snow Park.
In February of 1923, the city of Oakland accepted Snow’s collection of wild animals. The collection was valued from $30,000 to $80,000.
“On behalf of the city of Oakland, we are delighted to accept this valuable collection.”
Oakland Tribune Feb 1923
Two lion cubs and a boa-constrictor formed the nucleus, with various monkeys, bobcats, a cinnamon bear, a mountain lion, and a badger completing the menagerie.
We’ve Moved!
After many complaints were filed with the city council and the park board from the neighborhood residents around the Zoo, who said the animal collection was a nuisance.
Oakland Tribune 1925
The new location was in Sequoia Mountain Park (now a part of Joaquin Miller Park.)
In 1926 Henry Snow had a stroke and died in July of 1927. Snow’s son Sidney Snow continued in his father’s footsteps.
In 1936, Snow established the nonprofit organization East Bay Zoological Society, which was incorporated as the Alameda County Botanical and Zoological Society.
The new Society sought to move the animals to the 500-acre Durant Park.
Durant Park
In 1939 the Zoo moved from Joaquin Miller Park to Durant Park.
Durant Park was once the home to R.C. Durant, the President of Durant Motors. Before that, the land from owned by F.C. Talbot. The park is located at the top of 98th Avenue.
Rosebud Dancing to Shake, Rattle and Roll 1955Sid Snow with Baby Tigers circa 1950Oakland Tribune May 22, 1950
Knowland State Arboretum and Park and Zoo
Visitors enter the Oakland Zoo in Knowland Park through the Historical Park and Arboretum landscape. The trees throughout this area are the remnants of the Frederick Talbot estate (see Edenvale.)
Trees in the Meadow – Knowland Park 1937
A row of Canary Island Palm marks the park entry. There are Mexican Fan Palms, Chilean Palms, and exotic Bunya Bunya Trees from Australia in the meadow and picnic grounds. These trees were all planted early part of the 1900s.
Knowland Park consists of approximately 443 acres, of which 350 are in the undeveloped Upper Knowland Park. The Zoo (in 1996) had 56 acres within the Historical Park, and 37 acres were in the Zoological Park.
Oakland Tribune 1948
Under a contract with the City of Oakland, the East Bay Zoological Society (EBZS) is fully responsible for the operation, maintenance, and development of the 37-acre Zoo and the 443 acres of Knowland Park.
Improvements 1957-1966
Miss Effie – new home
The first significant addition was the construction enclosure for Miss Effie, the elephant, at $15,000. The move from the lower park to the upper area began. Video of Miss Effie in 1965 can be seen here: website.
There was a 60-foot cylindrical gibbon tower at the entrance to the Zoo. The baby zoo was located in the lower area of the new Zoo.
Oakland Zoo 1963
“The Zoo, when completed, will be the most modern and beautiful one in the country.”
Oakland Tribune 1960
Oakland Tribune 1964
By 1967 the Zoo had relocated entirely to a canyon rising to a mountain overlooking the entire East Bay Area.
The Skyline Daylight is a miniature train e with a “Vista Dome” coach.
Oakland Zoo Circa 1968
The Baby Zoo was completed in 1965 and rebuilt in 2005.
Oakland Tribune 1965
When completed, the Zoo would be 100 acres.
Sidney Snow Dies
SF Examiner August 38, 1959
People Came to See
Zoo Under Fire
In 1983 the Zoo was listed as number six of the “Ten worst zoos.’
The Humane Society of the United States said the conditions at the Zoo were so adverse that the elephants might be better off “serving five to ten years in Leavenworth.”
SF Examiner 1983
The Zoo was “a random collection of animals maintained in amateurish fashion and failed to meet even one criterion of an acceptable zoological garden.
They called the Zoo a “concrete oasis.”
SF Examiner 1983
The report noted no cruelty to the animals, and they were generally healthy.
The Zoo’s response was, “it will be a first-class zoo in a few years.”
Since 1988, Oakland Zoo has been accredited by the Association of Zoos and Aquariums (AZA), the national organization that sets the highest standards for animal welfare for zoos and aquariums.
In his tenure, Dr. Parrott has turned the Zoo around, making it one of the best in the country.
African Savanna
Many new exhibits have been created, including those for the hamadryas baboons and the chimpanzees, including a new spacious elephant exhibit built in 1987.
The current sun bear exhibit was finished in 1995 and was featured on Animal Planet’s “Ultimate Zoos.” The white-handed gibbons now live on a lush island in the heart of the Rainforest. The African Savannah, with camels, lions, elephants, meerkats, hyenas, and more, was completed in 1998.
The Zoo Today
In the summer of 2005, the 3-acre Valley Children’s Zoo opened with spacious new animal exhibits along with plenty of interactive play structures for children. The ring-tailed lemurs, century-old Aldabra tortoises, the interactive Goat and Sheep Contact Yard, and the river otters are in the Children’s Zoo. The popular American alligators, bats, pot-bellied pigs, Old-World rabbits, Bug Room, Reptile, and Amphibian Discovery Room are also in the Children’s Zoo.Â
June 20, 2018 – Almost three years since breaking ground and more than two decades in the making, Oakland Zoo’s highly anticipated California Trail opens. The expansion doubles the Zoo’s current size from 45 to 100 acres.
The Zoo is home to two sets of brother grizzly bears, also known as brown bears. At Oakland Zoo, the bears are given a wide variety of enrichment and choices. Grizzly Bear Cams
The California Trail includes the interactive California Conservation Habitarium, Conservation Action Tent, and California Wilds! Playground based on California’s diverse eco-zones, and Clorox Overnight Experience ‘safari-style’ campground.
 1936– Snow established the nonprofit organization East Bay Zoological Society, which was incorporated as the  Alameda County Botanical and Zoological Society.Â
1939-moved from Joaquin Miller Park to Durant Park.
1948Â – Became a State Park
1949: State Park property is leased to the City of Oakland for 50 years, and the City of Oakland subleased the zoo property to the East Bay Zoological Society.
1950: -The zoo property changed its name Joseph Knowland State Arboretum and Park.
1964 –City Parks Dept and Society run zoo
1965 –Â The baby Zoo opened
1975 Knowland State Park was conveyed to the City of Oakland.Â
1982 –East Bay Zoological Society took over the maintenance, operation, and development of the city-run Zoo. The 10-year lease agreement saved the city almost $315,880 a year. The Society signed a ten-year contract.
1985 –Â Joel Parrott was appointed the Executive Director. A 20-year renovation plan was put in place,
1994-Â Renews 10-year lease.
Timeline of Major Developments
Hamadryas Baboon Exhibit 1982
Chimpanzee Exhibit – 1988
African Elephant Exhibit – 1989
African Lion Exhibit – 1992
Siamang Island Exhibit – 1993
Malayan Sun Bear Exhibit – 1996
African Savanna – 1998
Maddie’s Center – 1999
Warthog Exhibit -2000
Mahali Pa Tembo – Elephant Exhibit 2004
Wayne & Gladys Valley Children’s Zoo Opened in 2005
Baboon Cliffs – 2009
Wild Australia – 20110
Veterinary Hospital – 2012
More Info:
The East Bay Zoological Society has operated and managed the Zoo for the City of Oakland from 1982 until August 2017, when it was renamed the Conservation Society of California to reflect better Zoo’s evolving purpose and mission in its commitment to conservation.
Before “The Montclarion” newspaper rolled off the presses in 1944, there were two earlier editions. The Montclair Garden Club published a newsletter called the Montclair Clarion in the early 1930s and then the Montclarion.Â
Montclarion – Thanks to Chris Treadway
Montclair Clarion
In January of 1935, a small booklet of community news and poetry appeared in mailboxes in the Merriewood area. The Merriewood-Pinewood Improvement Club sponsored it.
The Montclair Clarion was distributed free of charge. It included poetry, stories, community activities, advertisements, and a recipe for Pumpkin Chiffon Pie.
The cover was a pen-and-ink sketch by Schuler of two pines, grass, and a view of the hills beyond. The sketch tool had slight variations, reflecting the seasons.
Montclarion 1992
Margery Lane Schuler, who lived at 5646 Merriewood Drive, was the editor. Schuler was also the advertising manager, copyreader, publisher, and art director. Â
In her first editorial, Schuler wrote that she hopes the Montclair Clarion will “have a great many people become more aware of the beauty of the district of the district and promote a desire for our living amongst the trees and nature, living close to God, thereby establishing us to live richer fuller lives.
” We want them to see our sunset, to breathe our pines; and everyone should hear our birds sing in the morning, they like it too, out here.”
Some news from the Clarion
Mrs. Emerson’s garden party with an entrance charge of 50 cents.
The Women’s club was booked solid.
Realtor Ione Jones had a pine lot available for $1,500.
Montclair Realty at 6466 Moraga announced the permit for the Hamilton Market.
New street sign at the blind corner of Merriewood and Sherwood Drives.
The cover of the April 1935 edition boasted a circulation of 1000, and by September 1935, the little book was less than ten pages.
Montclair Clarion Feb-Mar 1935 –Thanks Chris Treadway
In 1940, the first issue of the Monclairion, still a typed, mimeographed newsletter, appeared. Promising its readers, “a personal newssheet will keep you informed on the interesting and important events in your community.
July 13, 1940 –Thanks Chris Treadway
The area’s monthly news source was published by the Montclair Townsite Association, “of, by and for the people of Montclair from Piedmont to Skyline.” The yearly subscription price is $1.00.
Thanks, Chris Treadway
The editor, realtor Beatrice Pause of The Montclair Realty Co., had a staff of three nurserymen: Elmer Warren, local resident Damond Woodlee, whose forte was “scandal,” and her sister Pierette DeVincenzi.
Vol 2 No 54 July 1941
A popular and controversial column, “Well What Do You Know” by Yehudi, reported the goings-on of hill residents and merchants. “Yehudi” kept things stirred up by tattling on everyone, even himself.
“What local golf wizard took what local scribe’s pants at what club?” began a column in July 1940. “Little did he suspect this local scribe had shed his longies.” (and editors’ note read: Yehudi to be released from local klink Monday)
Vol 2 Oct 1941 Thanks, Chris Treadway
Five months after that first issue appeared, The Montclarion became a weekly, six to eight-page publication that included the “important events of the community” gossip, meetings, gardening and cooking tips, new neighbors, and help-wanted columns.
Four months later, the paper was delivered by carriers every Friday to 2,150 homes.
Advertisements on the letter-size news sheet reflected the hill area growth.
Charles Huenneke had taken over the Montclair Pharmacy at the corner of Moraga and La Salle.
Gil’s Market opened at 6120 La Salle.
Edward’s Cleaners and Hatters opened.
Thanks, Chris Treadway
The following year, four days after the bombing of Pearl Harbor, urged residents to enroll in civilian defense classes.Â
Vol. 3 No 1 Jan 1942 – Thanks Chris Treadway
But despite its popularity—2000 papers every week—the Montclarion died quietly sometime in 1942, a victim of wartime shortages and rising production costs.
For nearly two years, the Montclarion was nothing more than a copyrighted title.
The Montclarion
Fred and Micky Graeser bought the title for $100.00, rented printing equipment, and set up shop in their home on Sobrante Road. They sold the paper in 1977.
Montclarion
The first issue was on October 27, 1944, and started as a four-page semi-tabloid whose pages varied in size.
Over the years, The Montclarion moved their offices at least eight times.
Montclarion
Various Issues
Monntclarion June 1949 – Thanks to Chris Treadway
Montclarion March 1952 Thanks, Chris Treadway
MontclarionAugust 1953Montclarion Nov 17, 1955Montclarion May 1957Montclarion April 1957Montclarion 1962
In 1909 a newly appointed commission met at city hall with then Mayor Frank Mott to assume the responsibility of establishing a public playground system.
Oakland was the second city in California to establish a playground system; the first was Los Angeles in 1905.
Superintendent of Playgrounds
George E. Dickie Greater Oakland 1911
In May of 1909, the commission appointed George E. Dickie, the first playground superintendent, and that summer, the city opened two “experimental” playgrounds at Tompkins and Prescott Schools.
Oakland Tribune Oakland (Calif.) Park commission., Oakland (Calif.) Playground commission. (1910). The park system of Oakland, California. [Oakland: Carruth & Carruth.
Before 1909, the Oakland Women’s Club operated summer playgrounds for two years at West Oakland’s Tompkins and Prescott’s schools at their own expense.
Oakland (Calif.) Park commission., Oakland (Calif.) Playground commission. (1910). The park system of Oakland, California. [Oakland: Carruth & Carruth.
With a budget of $10,000, the commission opened three municipal playgrounds in 1910.
Oakland (Calif.) Park commission., Oakland (Calif.) Playground commission. (1910). The park system of Oakland, California. [Oakland: Carruth & Carruth.
The first was opened on January 10, 1910, at de Fremery. The park included a dozen swings, two long slides, a baseball diamond, two regulation tennis courts, and courts for basketball, volleyball, and handball.
Oakland (Calif.) Park commission., Oakland (Calif.) Playground commission. (1910). The park system of Oakland, California. [Oakland: Carruth & Carruth.
Two weeks later, they opened Bushrod Playground at 60th Street and Shafter. The land was deeded to the city in 1904 by Dr. Bushrod Washington James of Philadelphia with the stipulations that it is maintained as a public park forever.
Playground at Bushrod Park 1911Oakland (Calif.) Park commission., Oakland (Calif.) Playground commission. (1910). The park system of Oakland, California. [Oakland: Carruth & Carruth.
The first recreation “center” was built at the site, and the structure remained standing until 1943.
Oakland Tribune 1911
They then provided playground equipment to the West Oakland Park (which later became Bayview, and is now Raimondi Field) and Independence Park ( now San Antonio).
Oakland Tribune 1911
Recreation for Everyone
In 1911 the city charter was revised to include the role of recreation in the community, this resulted in disbanding the commission, and a board of playground directors was created to oversee the parks. The Parks and Recreation Department was formed
This was posted before, but I had to update it because some of the photos were lost when I switched hosting sites.
In the summer of 1931, a group of property owners in the central downtown section formed the Downtown Property Owners Association.
One of their first projects was modernizing some of the “elderly buildings” in the downtown area. They were losing tenants to the new modern buildings being built there.
The association took care of all the details of the program.
“Just try to find a vacancy!”
D. Frost
Oakland Tribune 1933
A committee was formed to study older buildings. Buildings were photographed, and data was gathered, including finances, taxes, leases in effect, rentals, accurate measurements, and complete descriptions of the buildings.
By 1934, there were seven completed projects, with three more started.
The Jonas Building
The Jonas Buildingis located at thecorner of Broadway and 11th Street in downtown Oakland, California.
Abraham Jonas owned the building and ran a clothing store for men.
Jonas building, Oakland, California. 1932 Oakland Public Library, Oakland History Room and Maps Division (Oakland, Calif.)
The Jonas building was the first to be remodeled and modernized.
Jonas building, Broadway and 11th Street in downtown Oakland, California 1934 – Oakland Public Library, Oakland History Room and Maps Division (Oakland, Calif.)
The Abrahamson Building
The Abrahamson Building is located on the corner of 13th and Washington Streets.
It was opened in 1893 as Abrahamson’s Dry Goods and is owned by Jules and Hugo Abrahamson.
Abrahamson Building – circa 1931 Oakland Public Library, Oakland History Room and Maps Division (Oakland, Calif.)
The second project in the modernization program was a five-story structure. J.H. King supervised its transformation, and E.T. Foulkes was the architect.
Oakland Tribune April 12, 1932
The facelift was completed in March of 1934 with the opening of the Union Furniture Company. The firm occupied all five floors of the building.
Oakland Tribune 1934
Modern vertical lines predominate in the remodeled building, replacing the bay windows, cornices, and ornamentation from when it was built. Green tiles was used to cover the brick walls.
Abrahamson Building 1932 – Oakland Public Library, Oakland History Room and Maps Division (Oakland, Calif.)
Over the years, other businesses occupied the building.
Abrahamson building, southeast corner of Washington and 13th Streets in downtown Oakland, California. Darling Shop in view. 1942 -Oakland Public Library, Oakland History Room and Maps Division (Oakland, Calif.)
The M.K. Blake Building
M.K. Blake Building was a four-story store and office structure at the corner of 12th and Washington Streets.
This was the third modernization project.
M. K. Blake building (the Blake Block), southwest corner of Washington and 12th Streets circa 1935 Oakland Public Library, Oakland History Room and Maps Division (Oakland, Calif.)
Oakland Tribune August 1932
The building was stripped of the bay windows, cornices, and other ornamentation removed. A warm ivory shade was used on the exterior walls, with a darker color for the trim.
M. K. Blake Estate Co. building (the Blake Block), southwest corner of 12th and Washington Streets in downtown Oakland, California. Smith’s in view. 1949 Oakland Public Library, Oakland History Room and Maps Division (Oakland, Calif.)
The Delger Building
The Delger Building was the ——building to be remodeled under the program.
The project included the removal of the former exterior and the bay windows.
Delger is building at the corner of 13th Street and Broadway Oakland Public Library, Oakland History Room and Maps Division (Oakland, Calif.)
Delger building, northwest corner of 13th Street and Broadway in downtown Oakland, California.
The Park Building
In 1933 the modernization of the Park Building begin. The building was locatied on fourteenth street between Broadway and Washington Street across from City Hall.
Park building:circa 1930 Downtown Property Owner’s Association.Oakland Public Library, Oakland History Room.
Oakland Tribune July 6, 1933
The Park Building marked the eight building in the program.
The Park Building circa 1933
Glenn Building
Work began in 1937 on the Glenn Building at 1308 Broadway as part of the Downtown Property Association’s modernization program.
Glenn building, 1935 Oakland Public Library, Oakland History Room and Maps Division (Oakland, Calif.)
According to the Oakland Tribune, the Glenn Family had owned the building for 50 years.
The improvements to the two-story cost $5,000 and included all new tiles on the front of the building. Edward T. Foulkes was the architect of the project.
Most people will recognize the building as the home of De Lauer’s Newsstand.
Glenn building, east side of Broadway between 13th and 14th Streets in downtown Oakland, California. Margaret Burnham’s Cottage Candies, Leighton, Kay Jewelry Company in view. 1935
The Zukor Building
The Zukor building was modernized in 1934. The ancient arches were replaced, and the unsightly exterior features were removed. The wall finish was replaced with a soft shade of green hard glaze.
Zukor’s, Inc. building, Washington Street, between 13th and 14th Streets in downtown Oakland, California. 1932 Oakland Public Library, Oakland History Room and Maps Division (Oakland, Calif.)
ScreenshotScreenshotOakland Tribune
Zukor’s, Inc. building, Washington Street, between 13th and 14th Streets in downtown Oakland, California. 1934 Oakland Public Library, Oakland History Room and Maps Division (Oakland, Calif.)
The Schutz Building
The Schutz Building, was on Twelfth Street between Broadway and Washington Street, was the twenty-first modernization project.
The three-story building was owned by the F.W. Schutz Estate Company.
Schutz building, north side of 12th Street between Broadway and Washington Streets. Smith’s Shoes for Men, Brunswick Billiards in view. circa 1936 Oakland Public Library, Oakland History Room.Oakland Public
The builing was the twenty-first project.
The briock exterior was replaced with a hard tile finish in a light tan with black trim.
Schutz building, north side of 12th Street between Broadway and Washington Streets. Smith’s Shoes for Men, Brunswick Billiards in view. circa 1936 Oakland Public Library, Oakland History Room.Oakland Public
More Info:
In total, 31 buildings were rebuilt or given a “facelift.” The program was a success; buildings were filled with stores, and the stores were filled with shopping people.
Plaza Building at 15th and Washington Streets
Farmers & Merchants Savings Bank Building at 13th and Franklin
S.H. Cress Company on 14th and Broadway.
Federal Telegraph Building at 12th and Washington Streets
Fuller-Sparks Building on 14th Street.
Masonic Temple Building on 12th Street for the new Lerner Store
